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Anheuser-Busch, St. Louis, announced a national campaign with the White House to help meet President Biden's goal of encouraging as many Americans as possible to get vaccinated against COVID-19 by July 4. With many parts of the country in a pivotal transition phase, the brewer is doubling down on its pledge to use its unique capabilities and deep connection to consumers to lead a strong and safe recovery by encouraging consumers to get their vaccines with its biggest beer giveaway in history.

To celebrate Father's Day, Miller Lite, the Father of Light Beer, and New Balance, the maker of the "Dad Shoe," are launching the Shoezie: a shoe for your beer.

Fairtrade America, Washington, D.C., announced it has partnered with six Fairtrade certified brands to encourage shoppers to make purchases with people and the planet in mind.

Whole Foods Market, Austin, Texas, revealed its first-ever plant-based trend predictions, with nut-based cheese alternatives, banana blossoms and creamy cashew dips topping the list. Looking ahead to summer and beyond, the grocer’s Trends Council pooled members’ industry knowledge, product-sourcing expertise and hands-on work with emerging and existing plant-forward brands to inform the predictions.

Reed’s Inc., Norwalk, Conn., announced the launch of its flagship Extra Ginger Beer in 12-ounce cans led by the expansion into more than 1,600 Walmart Mixer Sets, marking a secondary shelf placement for Reed’s.

Essentia Water added a six-pack of 500-ml bottles to its premium water lineup in direct response to increased consumer demand for multipack options during the COVID-19 pandemic. 

Denver-based BKKB Ventures LLC announced the launch of Fable, a line of four cannabis-infused botanical beverages.

CERIA Brewing Co., Arvada, Colo., reports its distribution network has doubled in the past 12 months. The two CERIA styles ― Grainwave Belgian White and Indiewave IPA non-alcohol craft beers ― created by Colorado brewmaster Keith Villa, are currently carried by 40 distributors in 18 states and U.S. territories, including recent distributor relationships in Texas and Puerto Rico.

Following on the successful launch of BACARDÍ Real Rum Canned Cocktails last year, BACARDÍ Rum, a brand of Bacardi Ltd., Hamilton, Bermuda, is expanding its range of canned cocktails with three new flavors and a variety pack. The new flavors are BACARDÍ Bahama Mama, BACARDÍ Mojito and BACARDÍ Sunset Punch (Sunset Punch exclusively is available as part of the new variety pack).

Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Available in 27 states, the new ready-to-drink (RTD) seltzers were developed for hard seltzer drinkers who prefer a top-shelf, authentic experience that is just as real as they are, the company says.