BeatBox Beverages, Austin, Texas, announced its newest flavor: Juicy Mango. As the eighth flavor of the popular ready-to-drink brand’s lineup, Juicy Mango is bursting with fresh fruit flavor and a blend of sweet and tangy notes, the company says.

Juicy Mango will be available in the brand’s core 11.1% ABV Party Punch lineup, as well as its new line extension, BeatBox Zero Sugar. The Zero Sugar line delivers the same flavor as BeatBox’s 11.1% Party Punch with lower alcohol by volume at 6%, fewer calories, and fewer carbs, it says. Both will be available for purchase nationwide in March. The launch of Juicy Mango will coincide with a larger Latino market rollout, including music festival sponsorships, nationwide cross-merchandising with popular rimming dip companies, in-store samplings, and collaboration with Latino investors in BeatBox like EDM duo, Good Times Ahead.

Since launching in 2012, BeatBox has distribution in more than 23,000 retailers nationwide, including 7-Eleven, Walmart, Circle K, and Kroger. A favorite among the millennial and Gen-Z demographics, BeatBox leaned on its fan base to influence its newest innovation, the company notes. 

“We pride ourselves in having a fantastic relationship with our super fans, which we call the BeatBox Fam. When it comes to flavor and product innovation, we lean heavily on the opinion of the BeatBox Fam through active dialogue on platforms like Discord. This communication lets us have a finger on the pulse of what flavors and new products they'd like to see from BeatBox,” said Zech Francis, vice president of global marketing, in a statement. “Market trends and analysis are important, but there’s nothing like hearing directly from our core consumers on exactly what they want to see next.”

Major retail chain outlets will Juicy Mango to their spring sets and current display programs, the company notes. 

“We are thrilled to be adding yet another high-demand flavor to our already sought after BeatBox Beverages lineup,” said Vice President of Sales Tony Zangara. “As we are at the beginning of the much-anticipated spring reset season with our chain customers, Juicy Mango will add another opportunity for both wholesalers and retailers to grow their revenue and margin while also giving consumers another great choice in this dynamic category.”

To keep up with the growing demand for their product, BeatBox recently announced an equity crowdfunding campaign on Wefunder. With a goal of raising $5 million, BeatBox is offering its fans the opportunity to invest in the company that has been named the No. 1 fastest-selling single-serve wine offering in the United States. 

“We are excited to yet again open the opportunity to invest in our company to the people we do all this for ― our fans,” said Co-founder and CEO Justin Fenchel. “With the support of this campaign, we will continue to add more fuel to the fire as we pursue our mission to deliver $100 million in revenue by 2024.” 

Juicy Mango is rolling out on shelves next month and will be available to purchase online in April. The newest party punch will be released in a 500-ml single-serve resealable Tetra Pak carton.