BeatBox Beverages adds Juicy Mango varietal to lineup
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BeatBox Beverages, Austin, Texas, announced its newest flavor: Juicy Mango. As the eighth flavor of the popular ready-to-drink brand’s lineup, Juicy Mango is bursting with fresh fruit flavor and a blend of sweet and tangy notes, the company says.
Juicy Mango will be available in the brand’s core 11.1% ABV Party Punch lineup, as well as its new line extension, BeatBox Zero Sugar. The Zero Sugar line delivers the same flavor as BeatBox’s 11.1% Party Punch with lower alcohol by volume at 6%, fewer calories, and fewer carbs, it says. Both will be available for purchase nationwide in March. The launch of Juicy Mango will coincide with a larger Latino market rollout, including music festival sponsorships, nationwide cross-merchandising with popular rimming dip companies, in-store samplings, and collaboration with Latino investors in BeatBox like EDM duo, Good Times Ahead.