For consumers looking to participate in Dry January, beer drinking usually is not part of the equation. However, Heineken USA, White Plains, N.Y., is encouraging consumers to keep their alcohol-free pledge, but still with a beer in hand — Heineken 0.0. To support on-premise partners, the company introduced an integrated marketing program that incorporates the alcohol-free brew.
The ingredients are known for their ability to extend shelf-life and secure the quality of products by holding off yeast and mold spoilage without the use of synthetic preservatives.
The 2019 NACS Show delivered four days of learnings, insights, networking and exploring what’s new for the global convenience and fuel retailing industry.
Mississippi River Distilling’s Cody Road whiskey and bourbon edges out competition
December 17, 2019
The year might be coming to a close soon, but that doesn’t mean the innovations in the beverage market have slowed down. Across all sectors of the alcohol and non-alcohol beverage market, brand owners continue to develop products that bring joy to consumers’ lives.
Limited-edition Coconut Caramel, Thin Mint flavors available beginning Jan. 1
December 16, 2019
Canton, Mass.-based Dunkin' is ringing in the New Year with the return of two popular coffee flavors inspired by iconic Girl Scout Cookies. Under a licensing agreement with GSUSA, Dunkin' will bring back Coconut Caramel and Thin Mints inspired coffee flavors. The flavors will be available Jan. 1 through the beginning of spring 2020 at participating Dunkin' restaurants nationwide.
Design selected for ergonomics, mixologist friendly shape
December 16, 2019
In a move to kick-start the new year, Bedlam Vodka, which is bottled and distilled by Graybeard Distillery, Durham, N.C., has announced the launch of a new, limited-edition look for the bottle.
Sparkling beverage blends taste of coffee with Pepsi Cola
December 16, 2019
Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Pepsi Café, a new beverage that blends the taste of coffee with Pepsi cola.