Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsTea and Coffee

AriZona Red Tea delivers ready-to-drink rooibos tea

AriZona Beverages partners with The Long Walk to Freedom Foundation

AriZonaRedTea_900.jpg
April 12, 2022

AriZona Beverages, Woodbury, N.Y., launched Red Tea in 20-ounce tall boys, bringing the national drink of South Africa to the mainstream market in the United States. AriZona Red Tea is naturally caffeine free, made with real sugar, and only 70 calories in each serving. 

Rooibos tea’s popularity in the United States has increased during the past decade, the company says. Native to South Africa, rooibos is made from the needles of an indigenous bush and is a mild tea with deeply red hues. Made with only four ingredients, AriZona Red Tea will take imbibers on a trip to the Cederberg Mountains of South Africa, where rooibos is grown, it says.

To honor Rooibos tea’s South African heritage, AriZona has partnered with The Long Walk to Freedom Foundation to celebrate their efforts and to continue the message of Nelson Mandela. A portion of each Red Tea sold will go toward the Mandela Education program, an extension of Mandela’s desire to use children’s literacy to liberate the mind and free the next generation of poverty.

“The Long walk to freedom brand has chosen to continue our grandfather’s work through the Mandela Education Program that focuses on school children with an emphasis on literacy both physical and digital,” said HRH Princess Swati Dlamini-Mandela, in a statement. 

 The project started back in 2007 and continues to this day with more than 200,000 children in the literacy focus daily. “The aim is to reach 2 million children daily, so we have a way to go yet,” said HRH Princess Zaziwe Dlamini-Manaway.

AriZona’s Red Tea is offered in 20-ounce tall boys with a suggested retail value of $1 for a single bottle at local convenience stores, gas stations, bodegas, delis and wherever AriZona is sold, or $22.99 for a 12-pack through direct-to-consumer delivery on DrinkAriZona.com.

KEYWORDS: Arizona Beverages direct-to-consumer (DTC) Ready-to-Drink (RTD) Tea rooibos red tea

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beverage News
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Red Bull Advent Calendar

Red Bull releases Advent Calendar in US

Beverage News

RNDC announces sudden passing of Bob Hendrickson

Coca-Cola Holiday Creamy Vanilla

Coca-Cola unveils limited-edition flavor, holiday campaign

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • 2012 State of the Industry: Tea and Ready-to-Drink Tea

    See More
  • Zevia Organic Tea - Beverage Industry

    2019 State of the Beverage Industry: Ready-to-drink tea, functionality drives demand in market

    See More
  • Stash Herbal Tea - Beverage

    Ready-to-drink, health and wellness benefit tea ingredients

    See More

Related Products

See More Products
  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing