As football fans celebrate another memorable Super Bowl and the official end of football season, Crown Royal, a brand of New York-based Diageo North America, is proud to have made this NFL season on of the most generous season in football history with the Kick Off with Crown Royal initiative, it says.
Rounding out a season full of generosity, Crown Royal and sportscaster Erin Andrews recognized 56 of the most influential women in sports with a gift of the brand’s newest whisky – Crown Royal Aged 18 Years.
An extra rare blend of the brand’s most exceptional whiskies, the complex liquid intensified with the extensive aging process brings out richer, more intricate flavors and exquisite smoothness, according to the company. Along with the gift, a donation of $1,000 was given on behalf of each of the 56 recipients to Women in Sports and Events (WISE) to commemorate Super Bowl LVI. The donations are part of the brand's $1 million commitment to serving those who serve us through the Crown Royal Generosity Fund (a donor advised fund), spotlighting communities who make game day great.
“I’m thrilled to partner with Crown Royal and recognize 56 women who have truly made a difference in the world of sports. Women have had a huge impact in sports culture and lifestyle, and I am proud to say that I am in good company with these trailblazers,” Andrews stated. “I'm excited to see more change with the future women leaders in all areas of sport ― from coaching to senior management, my personal passion journalism and beyond.”
As part of the brand’s ongoing commitment to those who make game day great, Crown Royal honored the contributions women have given to the sports industry by partnering with WISE, the leading voice and resource for women in the business of sports. With the brand’s donations, WISE will continue its mission of assisting women in navigating and accelerating their careers through a combination of programming and online tools designed to provoke thought, personal and professional growth, and engagement, it says.
“All season long, Crown Royal and our NFL team partners have given back to thank those who take care of us off the field in the areas of hospitality and military,” said Sophie Kelly, senior vice president of North American Whiskies at Diageo North America. “We’re thrilled to end the first year of our historic partnership by taking a moment to push the envelope even further to recognize a group of powerful women in sports. Each recipient is exceptional, and we feel honored to raise a glass of Crown Royal Aged 18 Years and toast to their unique journeys and contributions to the sports industry.”
This past season, the brand’s generosity efforts continued the decade-long Purple Bag Project in partner stadiums, where fans were able to pack Crown Royal bags as care packages for active-duty military proudly serving overseas. Crown Royal and their NFL team partners also celebrated local hospitality and military service members who are making a positive impact in their communities with Crown Royal’s That Deserves a Crown initiative.