Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsBeerCannabis BeveragesWine & Spirits

Drizly report highlights optimism for 2022

Drizly
December 8, 2021

Boston-based Drizly released its third annual BevAlc Insights by Drizly Retail Report, culled from a nationwide survey of more than 500 alcohol retailers during November 2021. Among standout findings, retailers expected higher sales during the holiday season despite reports of Champagne shortages, felt concerned about supply chain issues yet still optimistic about 2022, are poised to stock (yet) more tequila, have fresh interest in craft beer, and see big potential for cannabis-infused products.

The report, which also incorporates 2021 sales data derived from the Drizly platform, points to more shelf space for organic and natural products, along with locally produced beer, wine and spirits. And although hard seltzer’s torrid growth leveled off, retailers remain strongly bullish about ready-to-drink cocktails’ growth prospects.

“We know alcohol retailers have a strong pulse on consumer behavior and demand as they see trends and shifts firsthand in their stores day in, day out,” said Cathy Lewenberg, chief operating officer at Drizly, in a statement. “We’ve observed more of our Retail Partners on Drizly also leveraging Drizly’s data and insights to help drive their decision making when it comes to stocking new products. Combining their real-time observations with these data-driven insights ― the perfect mix of art and science ― helped form our annual retail report with a deep understanding of what's to come in 2022.”

The following are more key findings from the report:

  • 2022 could be the year that tequila outsells vodka: Nearly 80% of retailers plan to carry more tequila next year, on par with bourbon, and 40 points ahead of vodka. It mirrors sales trends on Drizly, where over the past few years tequila’s share of spirits sales has grown by 13%, while vodka’s share has declined by 2%.
  •  People want to feel good about what they're drinking: Asked about special attributes that matter most, 66% of retailers surveyed said that they seek to stock locally made products, followed closely by organic and natural products (60%). What's more, products for health-conscious shoppers ranked close behind (57%), at a time when 90% of retailers on Drizly now stock non-alcohol beer, wine and other alternatives, and share of such products on Drizly are up 120% since 2020.
  • Canned wars: Craft beer might reclaim shelf space from hard seltzer. Even as half of retailers surveyed see themselves carrying more hard seltzer next year, 57% said they expect to devote more shelf space to craft beer. On the flipside, 23% of retailers plan to stock less hard seltzer in 2022, in contrast to the only 8% who plan to do the same with craft beer.
  • Retailers are very bullish about cannabis- and CBD-infused products: In a landslide, more than 50% of retailers believe that cannabis- and CBD-infused beverages have the industry’s biggest growth potential, although most CBD and cannabis-infused drinks have still not been approved by the FDA or TTB, it notes. That is nearly double those who cited non-alcohol products (26%).


KEYWORDS: alcohol delivery consumer insights craft beer tequila

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

halfday sodas

Beverage-makers turn to fiber, prebiotics and more to support consumer needs

Anheuser-Busch Brewing Futures

Anheuser-Busch announces $300 million investment in US manufacturing

Alani Nu

Alani Nu surpasses $1 billion in retail sales

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Ballast Point Victory at Sea Cans

    2022 Beer Report | Demand for craft beer rebounds

    See More
  • Drizly Logo

    Drizly study highlights Gen Z’s beverage alcohol shopping habits

    See More
  • Beverage News

    Drizly highlights Gen Z’s beverage alcohol shopping habits

    See More

Related Products

See More Products
  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

  • food and bev control.jpg

    Food and Beverage Cost Control, 7th Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing