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This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.

Gancia, a brand of New York-based Roust Americas, unveiled a new-to-market wine that merges the popular trends of Prosecco and Rosé into a unique varietal approved earlier this year by the governing body for the Prosecco D.O.C. appellation. Gancia's Prosecco Rosé D.O.C. will arrive onshore in North America in time for Christmas and New Year occasions, it says.

As the pandemic continues and people are encouraged to stay home this holiday season, New York-based Moët Hennessy USA's luxury wines and spirits brands is teaming up with celebrities to grant holiday wishes.

San Antonio, Texas-based Devils River Distillery released its latest premium whiskey expression: Devils River Single Barrel Straight Bourbon Whiskey, a "grain-to-glass" 100 percent Texas straight bourbon.

Boulder, Colo.-based Coconut Cloud, a woman-owned business specializing in coconut-based, dairy-free products, announced the release of six new products to its portfolio.

Stone Brewing, Escondido, Calif., launched Stone Features & Benefits IPA, a low-calorie, low-carbohydrate, gluten-reduced and low alcohol-by-volume beer.

To bid farewell to the work holiday parties of the past, Miller Lite teamed up with renowned visual artist Alex Prager to memorialize their cringiest moments in a new campaign.

The Prisoner Wine Co., Napa Valley, Calif., introduced a new Napa Valley Cabernet Sauvignon and Carneros Chardonnay to accompany its flagship Napa Valley Red Blend under the label of The Prisoner.