Juice Monster unveils new flavors, car giveaway campaign
October 12, 2020
Monster Energy, Corona, Calif., has partnered with legendary street artist RISK in launching two new additions to its line of energy-infused, flavor-packed juices: Juice Monster Papillon and Khaotic. To celebrate the launch, Monster will give away a one-of-a-kind "Khaotic" classic car designed by RISK to one winner on Dec. 15. Monster also is offering 50 winners Juice Monster backpacks.
Dry Creek Vineyard highlights transparency with new wine label
October 12, 2020
Dry Creek Vineyard, Healdsburg, Calif., released a new package for the winery's flagship varietal, Fumé Blanc. The 2019 vintage features increased transparency about the grape origins, winemaking techniques, and the family winery's viticultural philosophy, it says.
Liquid I.V., El Segundo, Calif., is expanding their family of Multipliers with its latest launch: Hydration Multiplier+ Immune Support. The newest non-GMO drink mix contains an immune support blend and will be available nationwide at retailers like Walmart, Amazon, Costco and Liquid-IV.com.
Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses supports small businesses
October 7, 2020
Co-creator of Seagram's Escapes Peach Bellini, reality TV star and entrepreneur Cynthia Bailey is teaming up with the brand on its newest program — Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses — to help support these small businesses and drive sales during the important holiday shopping season, it says.
Big Easy Shots win monthly poll with nearly quarter of vote
October 6, 2020
As consumers demand more from today’s beverages, today’s manufacturers continue to develop innovative new products that deliver function and convenience. Kudos to Big Easy Bucha’s new line of functional shots, which won Beverage Industry’s New Product of the Month for August.
Through an exclusive partnership, Chicago-based Molson Coors Beverage Co. will distribute La Colombe Coffee Roasters' ready-to-drink (RTD) coffee products in the drug and convenience channels through its distribution network in 2021. La Colombe plans to fully transition its distribution for all channels to the Molson Coors network over time.
Hard Rock Premium Hard Seltzer available nationwide this holiday season
October 1, 2020
Hard Rock International (HRI), Hollywood, Fla., announced a partnership with Stewart's Enterprises Inc., the exclusive licensee of the original Stewart's Root Beer brand, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year.
Independent analysis marks third consecutive year of notable calorie declines
September 28, 2020
Independent evaluator Keybridge LLC released its annual report on progress toward a nationwide goal, set by the beverage industry and the Alliance for a Healthier Generation, to reduce the calories and sugar Americans get from beverages. The report noted that 2019 saw the largest single-year reduction in calorie consumption and the third consecutive year of declines since the launch of the initiative.