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Liquid I.V., El Segundo, Calif., is expanding their family of Multipliers with its latest launch: Hydration Multiplier+ Immune Support. The newest non-GMO drink mix contains an immune support blend and will be available nationwide at retailers like Walmart, Amazon, Costco and Liquid-IV.com.

Co-creator of Seagram's Escapes Peach Bellini, reality TV star and entrepreneur Cynthia Bailey is teaming up with the brand on its newest program — Seagram's Escapes Holiday Marketplace: Featuring Black-Owned Businesses — to help support these small businesses and drive sales during the important holiday shopping season, it says.

As consumers demand more from today’s beverages, today’s manufacturers continue to develop innovative new products that deliver function and convenience. Kudos to Big Easy Bucha’s new line of functional shots, which won Beverage Industry’s New Product of the Month for August. 

San Francisco-based Endless West announced the addition of two new flavor profiles to the Glyph family: Glyph Spice and Glyph Royal. 

Kahlúa, a brand of Pernod Ricard USA, New York, is toasting to International Coffee Day with the launch of Kahlúa Blonde Roast Style.

Hard Rock International (HRI), Hollywood, Fla., announced a partnership with Stewart's Enterprises Inc., the exclusive licensee of the original Stewart's Root Beer brand, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year.

The popular Wine Lovers' Advent Calendar is returning nationwide for its third year, after selling out within weeks both years prior. Available from Direct Wines Inc., South Norwalk, Conn., the Wine Lovers’ Advent Calendar contains 24 187-ml bottles of wine.

To celebrate National Hunting and Fishing Day, MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, announced it is supporting Heartland conservation and outdoor nonprofits with $100,000 in MTN DEW Outdoor Grants.