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Beverage NewsCarbonated Soft DrinksPlant-Based BeveragesTea and Coffee

REBBL expands plant-based portfolio with 2 new lines

REBBL POP, REBBL Stacked Coffee available online, in Whole Foods Market stores

REBBL
(Image courtesy of REBBL)
August 10, 2021

Emeryville, Calif.-based REBBL, a plant-based functional beverage brand founded to make a positive social impact and uphold human rights, is making health-conscious soda and a functional coffee solution with the launch of two new product lines: REBBL POP, a sparkling functional soda, and REBBL Stacked Coffee, a plant-powered cold-brew with additional health benefits.

REBBL POP is formulated with vitamin C and prebiotics, and contains 50 calories and 5 grams of sugar. “We're excited to bring a better-for-you alternative to the soda category,” said Bonnie Neulight, chief marketing and innovation officer at REBBL, in a statement. “REBBL POP is the answer to the soda drinkers' dilemma. With REBBL POP there is no more feeling of guilt nor yearning for taste.” REBBL POP comes in four flavors: Root Beer, Mandarin Orange, Blackberry and Ginger Lime. The new carbonated soft drinks are certified organic, non-GMO, vegan, gluten-free, and made without cane sugar.

REBBL Stacked Coffee combines caffeine with the calming energy of green tea's nootropic L-Theanine, the company says. Layered with creamy oat milk, Reishi, Lion's Mane and MCTs, Stacked Coffee is designed to support a healthy immune system the company says.

“We literally 'stacked' our best-tasting, fair trade coffee with premium function,” Neulight said. “Consumers will be left wondering how we stacked so many benefits into one phenomenal sensory experience.”

Available in four flavors ― Cafe Mocha, Vanilla Latte, Hazelnut Latte, and Straight Black ― all certified organic, fair-trade, non-GMO, dairy-free, soy-free, gluten-free, vegan and made without cane sugar or artificial flavors. Stacked Coffee comes in sustainable 100% recycled and recyclable plastic bottles, excluding the cap and the label.

REBBL POP and REBBL Stacked Coffee are available online at REBBL.co and Amazon, and in-store at Whole Foods Market nationally. REBBL POP 12-ounce cans retail for suggested retail price of $2.49 and REBBL Stacked Coffee 12-ounce bottles retail for $3.99.

KEYWORDS: Carbonated Soft Drinks (CSD) Sales cold brew coffee functional beverages plant-based Ready-to-Drink (RTD) Coffee

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