New bottles will be featured in future marketing programs
September 25, 2020
The Evan Williams Bourbon family, a brand family within Heaven Hill Distillery, Bardstown, Ky., announced its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors will receive a new signature bottle with updated label designs.
RTD teas to feature icon that directs to registration-status webpage
September 23, 2020
Peace Tea, a brand of Atlanta-based The Coca-Cola Co., is encouraging its fan base to “Speak Your Peace” in the upcoming election through a partnership with Vote.org.
Barrel-Age release features chocolate notes, maple syrup
September 21, 2020
Founders Brewing Co., Grand Rapids, Mich., announced that KBS Maple Mackinac Fudge will be the second variant to come from the brewery’s KBS brand. By amplifying the rich chocolate notes of KBS using Mackinac Fudge coffee, then adding maple syrup and aging it in oak bourbon barrels, Founders created a new take on the craft brewer’s barrel-aged classic, it says.
Alliance will expand Yuengling beers further west for first time in its history
September 15, 2020
D.G. Yuengling & Son Inc., Pottsville, Pa., and Molson Coors Beverage Co., Chicago, have launched a long-term brewing partnership, which will bring Yuengling's beer to millions more people outside of its East Coast footprint. This partnership will allow the distribution of Yuengling beers to expand further west for the first time in history.
New York-based WW International Inc. announced the launch of its new ready-to-drink (RTD) coffee, which now is available online at the WW Shop and in WW Studios in mid-October.
Miller Lite, a brand of Chicago-based Molson Coors Brewing Co., is launching the Cantenna, a reception device on the market that serves up football straight to fans' living rooms. The latest can-novation is a game-watching solution for all the cord-cutters and cord-nevers out there.
PERRIER: PERRIER x MURAKAMI features original artwork by Japanese artist
September 14, 2020
PERRIER Carbonated Mineral Water, a brand of Nestlé Waters North America, Stamford, Conn., announced the release of PERRIER x MURAKAMI, a collaboration with renowned artist Takashi Murakami, inspired by the pop and colorful universe of the artist and the creative and pioneering spirit of PERRIER. In October, limited-edition PERRIER screen-printed glass bottles featuring original artwork by Murakami launched around the world.
Hard Bubbly line sweetened with monk fruit, 330-ml aluminum bottles added
September 11, 2020
Miami-based FUN WINE introduced a 330-ml aluminum bottle created specially to handle the chemical characteristics of the wine. FUN WINE currently is sold in 750-ml glass bottles and 250-ml slim cans ahead of its fourth quarter introduction of the new 330-ml aluminum bottles.