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Heineken Holiday Pack

Heineken releases unique bottle designs this holiday season

Packaging release complements $1M sweepstakes
September 1, 2020

For the upcoming holiday season, Heineken, a brand of HEINEKEN USA, White Plains, N.Y., has created “unlimited” different bottles each with a unique number and design.


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StoneSHine Hard Kombucha Beer

JuneShine, Stone Brewing collaborate for new craft malt beverage

StoneShine combines Stone’s hops, fruits with JuneShine’s hard kombucha formulation
August 31, 2020

JuneShine and Stone Brewing, both San Diego based, have joined forces to create StoneShine: a limited-edition hard kombucha flavor. With a 6 percent alcohol by volume, StoneShine mixes Stone’s legendary hops and Masumoto Farm’s famed stone fruits into JuneShine’s signature hard kombucha formulation, the companies say. Like JuneShine’s original flavors, StoneShine is organic, gluten free, non-GMO, and contains antioxidants, vitamins and probiotics.


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Dos Equis Lager New Packaging

Dos Equis new packaging blends Mexican heritage with progressive fusion of cultures

New bottles, cans will rollout throughout fall
August 27, 2020

Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, announced the latest updates to its packaging as part of an overall brand refresh to maintain relevance with today’s consumer.


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Bud Light NFL Packaging

Bud Light encourages fans to draft Gardner Minshew II in first round

NFL-themed Bud Light packaging to be available at retail beginning Sept. 7
August 27, 2020

Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that fans who select Jacksonville Jaguars quarterback Gardner Minshew II in the first round of their Fantasy Football draft can enter for a chance to win a case worth of Bud Light.


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ABA joins newly formed US Plastics Pact

Association will provide leadership in transition to circular economy for plastics
August 26, 2020

The American Beverage Association (ABA), Washington, D.C., announced it has joined the newly formed U.S. Plastics Pact as a Not-for-Profit Founding Activator. In this role, ABA will provide leadership in the transition to the circular economy for plastics and work with pact stakeholders to promote its acceleration, the association says. 


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KDP Corporate Responsibility

Keurig Dr Pepper releases 2019 Corporate Responsibility Report

Company on track to achieve goal of 100% recyclable or compostable packaging and 30% PCR content by 2025
August 26, 2020

Keurig Dr Pepper (KDP), Burlington, Mass., and Plano, Texas, published its 2019 Corporate Responsibility Report, highlighting a year in which the company made advancements on its goals to reduce packaging waste, improve energy and water efficiency and secure responsibly sourced coffee and brewers.


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Dunkin Harpoon Coffee Beers

Harpoon, Dunkin’ announce new coffee-, doughnut-infused beers

Seasonal craft beers available in variety pack, Pumpkin available on draft and 6-packs
August 25, 2020

Boston-based Harpoon Brewery and Dunkin’, Canton, Mass., are at it again, launching a series of new coffee- and doughnut-infused beers for fall. A trio of new beers, Harpoon Dunkin’ Pumpkin Spiced Latte Ale, Boston Kreme Stout, and Jelly Donut IPA, join Harpoon Dunkin’ Coffee Porter on shelves this September and mark the first time beers have been brewed with actual doughnuts from Dunkin’, the companies say.


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Bardstown Collaborative Series

Bardstown’s Collaborative Series new release hits 13 markets

Destillaré Orange Curaçao is a collaborative bourbon with Bardstown Bourbon Co., Copper & Kings American Brandy Co.
August 24, 2020

The Bardstown Bourbon Co., Bardstown, Ky., is rolling out a new expression with Louisville-based distillery Copper & Kings American Brandy Co. The latest addition to Bardstown’s Collaborative Series, this product is a nine-year-old Tennessee bourbon finished for 18 months in Destillaré Orange Curaçao barrels. The new bourbon is available in limited quantities across all 13 markets.


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Bailey Apple Pie

Baileys Irish Cream releases Apple Pie variety

Liqueur brand develops Friendsgiving Kit around seasonal offering
August 24, 2020

Baileys Irish Cream Liqueur, a brand of New York-based Diageo North America, launched a new limited-edition variety: Apple Pie.


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New study reveals impact of pandemic on craft distillers

41% of sales evaporated, valued at $700 million is lost revenue
August 21, 2020

A new study on the impact of the COVID-19 pandemic on craft distillers reveals that 41 percent of their sales evaporated — worth more than $700 million — and 31 percent of their employees have been furloughed. A significant portion of these losses was attributed to the shutdown of on-site sales from tasting rooms and other on-premise sales.


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