GT's Synergy, Los Angeles, announced a partnership with Chopra Global, a leading whole health platform founded by Dr. Deepak Chopra. The two brands are joining forces in support of GT's recently launched Rooted In Nature campaign to reinforce the message that holistic health for mind, body, and soul are all rooted in the natural world.
GT's Synergy is the first-ever branded content partner of Chopra Global, the company says.
GT's Synergy and Chopra Global aim to provide the world with tools and resources for mental health and wellness maintenance. Now, new GT's email subscribers can receive free GT's Synergy Kombucha and a complimentary one-year membership to Chopra Global's new Meditation and Well-Being App, while supplies last. The Chopra App features a comprehensive library of simple self-care guidance and meditations for mind, body and spirit to help create and sustain a healthier life. Chopra Global launched its app offering in September and is currently available on iOS.
"At GT's, everything we do is rooted in our mission to be a guide and helping hand for people's health and wellness journeys. With Chopra Global by our side as part of our Rooted In Nature campaign, together we can reach even more people to share a message that a healthy mind is just as important as a healthy body," said GT Dave, founder and chief executive officer of GT's Living Foods, in a statement. "For 25 years, Chopra Global and GT's alike have pioneered our respective industries with approaches inspired by Eastern philosophies and the natural world. Now more than ever, in our increasingly modern lives, so many people are losing that connection to nature and self-care. We are honored and grateful to partner with Chopra Global to emphasize the importance of Mother Nature and meditation as part of a healthier, more holistic way of living."
Tonia O'Connor, chief executive officer of Chopra Global added: "Many brands market their commitment to the consumer's well-being, yet few actually invest in that mission. GT's, like Chopra Global, was founded on the platform of advancing well-being and promoting healthy lifestyles. Offering their subscribers free access to our new well-being and meditation subscription app further demonstrates GT's dedication to serving its customers. We are thrilled to partner with a company that values Chopra Global's self-care guidance and the opportunity to share a co-produced content series with new audiences in different formats."
Additionally, GT's will present a special Chopra Global co-produced digital meditation series in November that will offer bite-sized guided meditations focused on gratitude and the importance of being in nature. The series will feature Chopra Global's trained and certified instructors along with special appearances from Chopra Global CEO Tonia O'Connor, and the health and wellness pioneer himself, GT Dave.
GT's Meditation Series will be completely free and available via GT's and Chopra Global's social channels.