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Beverage NewsEnergy Drinks & Shots

UPTIME Energy partners with Cade Cunningham

No. 1 overall NBA draft pick with serve as official brand ambassador

UPTIME
(Image courtesy of UPTIME Energy)
July 30, 2021

Premium energy drink UPTIME, Los Angeles, announced its partnership with Cade Cunningham, the rookie basketball player just selected as the No. 1 overall NBA Draft Pick by the Detroit Pistons. The collaboration is the award-winning Oklahoma State star's first with a beverage company.

For UPTIME, after accomplishing a record year in 2020, growing revenue more than 50% so far in 2021, Cade marks the kickoff of its marketing campaign targeting “multi-hyphenates” ― goal-focused, ambitious high achievers.

Cunningham will represent UPTIME as an official brand ambassador on social media, in press interviews and in meet-and-greets with customers and fans of the brand. His likeness will also be used as part of in-store, point-of-sale marketing collateral.

“It's important for me to align with the mission and values of brands I partner with,” Cunningham said in a statement. “In college, traditional energy drinks didn't appeal to me, so I was extremely excited to discover UPTIME. I love that UPTIME not only tastes great, but was created with health and wellness in mind as it has natural caffeine from green tea, natural flavors, and is non-GMO. UPTIME gives me the balanced energy and mental focus I need to be my best on and off the court.”

Ben Kim, CEO of UPTIME, added: “Cade perfectly embodies healthier energy. As a professional athlete, vegan, girl-dad and entrepreneur, Cade is an inspirational, multifaceted and ambitious force who reflects why we developed our 'better-for-you' energy drink: to help support high-achieving individuals. We're proud to work with someone who deeply mirrors the core values that motivate our mission at UPTIME.”

KEYWORDS: athlete partnership energy drinks

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