No. 1 overall NBA draft pick with serve as official brand ambassador
Premium energy drink UPTIME, Los Angeles, announced its partnership with Cade Cunningham, the rookie basketball player just selected as the No. 1 overall NBA Draft Pick by the Detroit Pistons. The collaboration is the award-winning Oklahoma State star's first with a beverage company.
For UPTIME, after accomplishing a record year in 2020, growing revenue more than 50% so far in 2021, Cade marks the kickoff of its marketing campaign targeting “multi-hyphenates” ― goal-focused, ambitious high achievers.