Southern Glazer's launches SG+ for fine wine, artisanal wine, craft and luxury spirits

Initial rollout set for Florida, Texas; additional markets to follow in 2022

(Image courtesy of Southern Glazer's Wine & Spirits)

Southern Glazer's Wine & Spirits, Miami and Dallas, announced its new SG+ enhanced service offering, bolstering the company’s leading fine wine, artisanal wine, craft and luxury spirits capabilities for customers and suppliers across Southern Glazer’s U.S. network.

The SG+ differentiated sales and service experience, paired with carefully curated portfolios of artisanal wine, craft and luxury spirits, positions Southern Glazer’s as the clear leader in fine, artisanal, and luxury beverage alcohol. The enhanced customer service and delivery model supporting SG+ will be rolled out initially in Florida and Texas, with additional markets to follow in 2022.

SG+, designed specifically for and around Southern Glazer’s fine wine, craft and luxury spirits customers, is focused not only on delivering enhanced customer support, but also: national points of contact, dedicated artisanal route-to-market strategies, on-premise incubation of brands, best-in-class logistics, operations, and training and development.

In addition to rolling out the new customer-centric service offering, Southern Glazer’s has realigned its specialized fine wine, artisanal wine, craft and luxury spirits sales teams across three new nationwide selling divisions:

Signature Fine Wines & Spirits – Specialized in selling fine wines and spirits brands and led by Cindy Leonard, Executive Vice President, General Manager, Fine Wine
Domaine & Estates Artisanal Wines – Specialized in selling artisanal wines and led by Laura DePasquale, Senior Vice President of Sales & Commercial Operations, Artisanal Wine Division, reporting to Cindy Leonard
Craft Collection Luxury Spirits – Specialized in selling premium craft and luxury spirits and led by Ray Lombard, Executive Vice President and General Manager, Craft Spirits

Consolidating Southern Glazer’s local market sales teams under these three flagship selling divisions will better harness the company’s expertise and resources to provide a more consistent and specialized experience for sophisticated customer accounts, it says.

“The new SG+ service offering is the direct result of us listening to our customers and responding with a tailored solution to meet their needs,” said Mark Chaplin, vice president of sales and marketing for Southern Glazer’s Wine & Spirits, in a statement. “It also enables us to deliver greater value to the fine wine, craft and luxury spirits suppliers who entrust us with their brands. Beyond the most knowledgeable sales staff and our best-in-class trade marketing tools, our customers expect us to understand the fine wine and craft spirits community culture. I’m confident that this strategy will differentiate us from the competition and reinforce our position as the distributor of choice in the fine wine, artisanal wine, craft and luxury spirits space.”

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