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Boxed Water Is Better, Holland, Mich., announced the launch of its flavor line with four naturally flavored varieties — Lemon, Blackberry, Cucumber and Grapefruit — hitting markets in the first quarter of 2021.

Paris-based VIVANT debuts as an interactive online platform to connect winemakers, consumers and expert wine advisers in streaming Live Experiences. The platform blends engaging interaction, personalized education and lively entertainment by transporting members to iconic wine regions without leaving home, according to the company.

Josh Cellars, a brand of Deutsch Family Wine & Spirits, Stamford, Conn., is helping Americans celebrate everyday moments of gratitude with its new Prosecco Rosé, which begins a staged launch this December in New York, Massachusetts, Maryland and Connecticut, followed by a national launch in March. 

Keurig Dr Pepper (KDP), Burlington, Mass., and Plano, Texas, announced that it has successfully achieved one of its long-standing sustainability commitments — all of the K-Cup pods the company produces are now recyclable. 

bubly sparkling water, a brand of Purchase, N.Y.-based PepsiCo, and SAGE, a national advocacy organization dedicated to LGBTQ+ elders, are joining forces this holiday season to support New York City's LGBTQ+ community in the latest phase of the bubly brand's hashtag #DragForAllFlavors campaign.

Southern Glazer's Wine & Spirits, Miami and Dallas, announced its B2B eCommerce platform, Proof, is now available in 28 U.S. markets for trade customers looking for a safe and easy way to place their holiday wine and spirits orders.

A Drizly study found nearly half of retailers predicting significantly higher sales this holiday season. Additionally, 78 percent of respondents reported higher online sales since March, and Mezcal is projected to leapfrog the likes of Irish and Japanese whiskies in expectations for growth next year. 

Baltimore-based True Citrus launched True Lemon Kids, a low-sugar, clean-label powdered drink mix designed for children.

Petaluma, Calif.-based Lagunitas Brewing Co., a division of HEINEKEN USA, launched IPNA, its first non-alcohol IPA.