As Cheez-It, a brand of Kellogg Co., Battle Creek, Mich., toasts its 100th birthday, the snack brand teamed up with San Francisco-based Usual Wines to debut the Cheez-It x Usual Wines 'So Extra' Toasty Experience with collectable cracker coupe.
This year, the ‘So Extra’ Toasty Experience Bundle includes a one-of-a-kind Cheez-Itennial Cracker Coupe glass paired with limited-edition Extra Toasty Cheez-It flavors available at its new shopping destination CheezItHQ.com, which also unlocks an exclusive discount off Usual Brut.
This year, Cheez-It is taking a new spin on the Cheez-It & Wine combination, by offering fans the ultimate way to celebrate, the company said in a statement.
“Following two years of Cheez-It & Wine success, both selling out in minutes, we knew we had to bring the offering back this year with an extra twist to celebrate the brand's 100th birthday," said Scott Crowley, brand senior director for Cheez-It, in a statement. "What better way to enjoy the dynamic duo of Cheez-It and wine than with a champagne coupe and cracker bowl, all in one? We can't wait for fans to celebrate by enjoying the fan-favorite Cheez-It Extra Toasty and crisp Usual Wines Brut in this once-in-a-lifetime collectable offering."
Fans who purchase the bundle can complete their experience by visiting UsualWines.com for a 20% off discount on Brut or Mixed Packs, the company adds.
The limited-edition Cheez-It x Usual Wines 'So Extra' Toasty Experience will be available at CheezItHQ.com, beginning Sept. 24, at noon ET, while supplies last.