Beverage Industry Top Stories

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With rising interest in natural ingredients and clean label, experts highlight that the sweeteners market is being shaped by more than a broad desire to consume less sugar. 

Although National Rum Month might be coming to close as August wraps, the spirit’s role in consumers’ imbibing celebrations continues to shine and BACARDÍ Rum is helping to build upon that legacy.

With the increased popularity of functional beverages, formulators utilize masking ingredients to balance off-notes. 

Taking place Oct. 18-21 at McCormick Place in Chicago, PACK EXPO International 2026 will feature 2,600 exhibitors and 48,000 attendees from 40-plus vertical markets. The event gives attendees access to machinery, materials, automation, and sustainability-focused solutions in action.

Coffee and tea have long been embedded in daily life, but the expectations surrounding these everyday staples are undergoing change. 

Despite inflation and a shift in consumer preferences, experts note that the U.S. coffee and RTD coffee market remain stable. 

The popularity of fall seasonal beverages often is led by pumpkin, but beverage-makers are expanding beyond this seasonal fruit.

The Gatorade Sports Science Institute (GSSI) recently presented findings from its first “Body of Science” study, highlighting several disparities in how women hydrate and fuel their bodies.

Beverage formulations that support women’s health appeal to women at all stages of life, offering benefits that range from mood and energy to skin health. 

Broader shifts toward social media-driven wellness trends and growing demand for clean, transparent ingredients have created conditions for wellness shots to take off.