Beverage Industry Top Stories

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AGVs are making beverage operations easier for warehouse workers for various reasons. 

As immune support is now a year-round health goal, beverage-makers are expanding the ingredients they utilize to support those attributes.

Like many industries, the beverage packaging materials segment is affected by sustainability practices. Experts note that brands must balance sustainability with functionality. 

With packaging trends having an impact on coding equipment, experts highlight how coding and marking solutions are adapting to evolving trends.

Although club stores face competition from mass merchandisers and grocery chains, experts note that club memberships foster loyalty as consumers turn to the channel for quality and savings.

Beverage Industry has selected eight new beverage products introduced in July 2026. 

The ready-to-drink (RTD) cocktail and seltzer category remains popular with consumers for factors such as convenience and flavor, experts share. 

As the energy drink market continues on its upward trajectory, today’s consumers are turning to the category for more than just a quick pick-me-up, prompting innovations that meet consumers’ broader health and wellness needs. 

Beverages featuring functional mushrooms continue to grow and are seeing interest beyond coffee and tea formats.

Although beverage alcohol is experiencing a growth slump, ready-to-drink (RTD) cocktails remain the bright spot in the market giving spirits brands a wide range of opportunities to take advantage of this trend.