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Home » Topics » Beverage Industry Top Stories

Beverage Industry Top Stories
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Popwell Blackberry Lime Prebiotic Soda

Interest in digestive health prompts beverage-makers to rise to the task

Fiber, biotic ingredients span across categories
Sabetta-Lauren.jpg
Lauren Sabetta
April 27, 2026

With growing consumer awareness of the role digestive health plays in overall well-being, experts highlight how beverages are helping to “close the gap” by offering a convenient way for consumers to meet fiber and digestive health needs.


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Chill Spritz, a brand of functional, ashwagandha-infused sparkling beverages.

Functional beverage market seeing growing interest in relaxation, stress-relief ingredients

Market moving beyond single function interest with relaxation beverages
jessica Jacobsen
Jessica Jacobsen
April 24, 2026

Consumers’ concerns on mental well-being and stress management has created a growing demand for beverages that support a calming clarity.


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Just Ice Tea Peach Oolong flavor

A clear choice for beverage packaging

Sustainability, recyclability traits place glass in spotlight
Chloe Alverson
Chloe Alverson
April 23, 2026

Glass packaging helps beverage brands move toward sustainability goals, while other beverage trends are impacting the use of glass. 


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These are Lady Bird Soda brand cocktail mixers and sodas featuring Texas-inspired flavors.

Storytelling through glass packaging

Beverage brands opt for glass packaging due to sustainability, premium appearance
Chloe Alverson
Chloe Alverson
April 22, 2026

Glass makes for an attractive packaging option for beverage brands thanks to its sustainability and premium attributes. 


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LALO tequila bottle

LALO Tequila builds a legacy of craftsmanship, transparency

Tequila brand prioritizes tradition, passion
Chloe Alverson
Chloe Alverson
April 21, 2026

LALO Tequila Co-Founder Eduardo “Lalo” González shares the story behind the brand, noting that it leans into quality and tradition while honoring the “purest expression” of agave. 


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a person reviewing a long thermal paper receipt in a grocery store.

SNAP Food Restriction waivers impacting soft drink sales

Ibotta insights suggest value approach can support consumer engagement following policy change
jessica Jacobsen
Jessica Jacobsen
April 20, 2026

As more states submit waiver for SNAP Food Restrictions, carbonated soft drink (CSD) brands are seeing the short-term impacts, based on Ibotta data. 


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This image appears to show a social moment in a small shop or cafe, with individuals conversing at a counter.

Consumers can’t stay away from convenience stores, data shows

Promos, impulse purchases remain c-store’s sweet spot
Sabetta-Lauren.jpg
Lauren Sabetta
April 17, 2026

Recent data from GSTV shows that despite navigating rising prices, a large majority of consumers are shopping convenience stores while seeking value and discovery.


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This image shows a man examining the label of a canned beverage in a store.

Reclassifying wellness: Navigating the new era of scrutiny in the soft drinks market

Shifting consumer views shaping beverage market
Kate Kehoe
April 13, 2026

For years, the soft drink industry has focused on sugar reduction and fortification to improve its health credentials, yet consumer trust remains fragile. As we look toward 2026, the conversation is shifting from what is added to a drink to how it is made.


Read More
This image features Culture Pop Soda in the Sparkling Raspberry Lemonade flavor.

Culture Pop Soda delivers nostalgic taste with better-for-you benefits

Brand embraces authenticity, natural flavors without overpowering sweetness
Chloe Alverson
Chloe Alverson
April 9, 2026

Launched in 2020, Culture Pop Soda has established itself as a better-for-you alternative to traditional sodas, packed with a juice blend and a probiotic blend. 


Read More
Jeff Coletti_Distribution

Truck battery manufacturers invest in tools to support lifecycle

Diagnostic tools, new battery sources spark innovation within market
Jeff Cioletti
April 8, 2026

Top battery manufacturers constantly are developing solutions to keep vehicles running, while minimizing any unforeseen downtime.   


Read More
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    Sponsored byVibrant Ingredients

    Preserving Coffee’s Complexity in the Age of Functional Beverages

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    Sponsored byPlant Pop®

    The Rise of Modern Soda: How Functional, Better-for-You Soft Drinks Are Reinventing the Category

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April 29, 2026

2026 State of the Industry Series: Alcoholic Beverages

In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts S&D Insights LLC delve into these trends and how they’re shaping the industry.

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