Beverage Industry Top Stories

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Certified organic and containing just five ingredients, Tart currently is available in the Original Cherry flavor, which Fredrick says started in her college kitchen.

Associations have highlighted the dearth of professional drivers, which is part of the reason fleets continue to integrate more light- and medium-duty vehicles that don’t require a CDL to operate.

Demand for shrink and stretch sleeve labels from beverage-makers remains strong, particularly with brands focused on premium positioning, functional products, and limited-edition offerings.

Beverage Industry has selected eight new beverage products introduced in January 2026. 

Bret Werner at MikeWorldWide, offers insights into what opportunities brands that aren't advertising during the Super Bowl can utilize to still engage with the event.

Given the increased interest in cognitive health and the role energy drinks play in daily routines, suppliers highlight the ingredients beverage-makers are utilizing that support cognitive health and energy needs.

With growing interest in gut health and the benefits of pre- and probiotics, beverage brands are launching an array of drinks across categories.

The positive connotations associated with exotic fruits are helping these ingredients to influence innovation within the beverage market.

The wine industry has fluctuated with a range of factors contributing to its recent performance. 

There are three primary avenues for getting your brand to consumers: direct-to-consumer (DTC), warehouse direct sales to retailers (WD) and direct-store-distribution (DSD). Brian Sudano explores which model fits the unique needs for beverage-makers.