Beverage Industry Top Stories

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As the grocery channel continues to experience increased competition from other channels, experts highlight how these retailers are exploring ways to enhance multi-channel shopping using advanced technology.

Psilly Goose comes in two varieties: Euphoria (with 5 mg THC) and Silly. Both offerings are available in the flavor Passionfruit Mango.

As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category. 

As automation implementation proliferates beverage warehouses, operations are turning to reusable packaging systems to support these complexities. 

Cozy holiday flicks and rom-com movies tend to be ripe with references to local communities. For Gillette Pepsi Companies (GPC), La Crosse, Wis., those strong local communities aren’t for a plot line but are the heart of what makes the Midwest distributor a pillar of the communities it serves.

Beverage Industry has selected eight new beverage products introduced in December 2025. 

Alisha Eason, CEO of Oodles of Doodles, shares the brand’s mission of making kids hydration fun and functional. 

The Environmental Protection Agency will move forward with the previous administration’s 2027 heavy-duty engine low NOx emission standards and implementation timeline. With this on the minds of fleet owners, engine-makers are developing platforms to meet the 2027 standard.

Chocolate, vanilla and strawberry flavors remain popular among consumers in a variety of beverage applications, experts share, with flavors serving as a foundation for more unique beverage flavors to build off of as well. 

The rise of GLP-1 usage along with other trends converging with obesity and obesity drugs, is prompting interest in weight management formulations within the beverage market.