Beverage Industry Top Stories

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Cozy holiday flicks and rom-com movies tend to be ripe with references to local communities. For Gillette Pepsi Companies (GPC), La Crosse, Wis., those strong local communities aren’t for a plot line but are the heart of what makes the Midwest distributor a pillar of the communities it serves.

Beverage Industry has selected eight new beverage products introduced in December 2025. 

Alisha Eason, CEO of Oodles of Doodles, shares the brand’s mission of making kids hydration fun and functional. 

The Environmental Protection Agency will move forward with the previous administration’s 2027 heavy-duty engine low NOx emission standards and implementation timeline. With this on the minds of fleet owners, engine-makers are developing platforms to meet the 2027 standard.

Chocolate, vanilla and strawberry flavors remain popular among consumers in a variety of beverage applications, experts share, with flavors serving as a foundation for more unique beverage flavors to build off of as well. 

The rise of GLP-1 usage along with other trends converging with obesity and obesity drugs, is prompting interest in weight management formulations within the beverage market.

With SKU growth, lightweighting, and product safety issues impacting can filling and seaming equipment, experts discuss how advancements in technology are giving producers flexibility without sacrificing quality.

Demand for on-the-go beverages is impacting the caps and closures market, as suppliers innovate to help brands meet consumer trends.

Mintel’s “2026 Global Food & Drink Predictions” report highlights how empathetic brands can help consumers who are feeling like they are only surviving, rather than thriving.

A new definition of hemp with cap on THC per container could halt the burgeoning cannabis beverage if stakeholders don’t connect with policy-makers.