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Home » Topics » Beverage Industry Top Stories

Beverage Industry Top Stories
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pyramid teas

Davidson’s Organic celebrates 50 years with new launches

Tea company embraces tradition while brewing future innovations
Chloe Alverson
Chloe Alverson
July 17, 2026

Davidson’s Organics celebrates its 50th anniversary by embracing its past and launching new innovations to entice consumers. 


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 Bright State functional wines

2026 State of the Beverage Industry: Preference shifts impact spirits, wine markets

Premixed cocktails lift spirits market, while wine seeks to find new footing
jessica Jacobsen
Jessica Jacobsen
July 16, 2026

This year’s State of the Industry report on the U.S. spirits and wine markets highlights the challenges as both navigate evolving alcohol preferences for consumers.


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a cold mug of beer on a wooden barrel

2026 State of the Beverage Industry: Beer market navigates trends, challenges

Non-alcohol, super-premium and hard ciders deliver growth
jessica Jacobsen
Jessica Jacobsen
July 15, 2026

Consumers’ bevy of beverage choices is not just affecting legacy brand performance but entire markets.


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Muscle Milk Pro protein shakes featuring a reformulated, cleaner label

2026 State of the Beverage Industry: Sports, protein drinks serving consumers throughout the day

New, legacy brands adapt to expanded need states for performance beverages
jessica Jacobsen
Jessica Jacobsen
July 14, 2026

In this year’s State of the Industry report, fitness as a lifestyle continues to have a growing influence on sports and protein drink market.


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 the Táche Three-Ingredient Original Unsweetened Pistachio Milk

2026 State of the Beverage Industry: Dairy alternative market shifts gears

Nutrition, sustainability trends impact plant milks
Sabetta-Lauren.jpg
Lauren Sabetta
July 13, 2026

This year’s State of the Industry report on dairy alternatives notes that although the dairy alternative beverage market has slowed, brands within this space are evolving, influenced by consumer demand for broader functional benefits.


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Lucky Energy Slush

2026 State of the Beverage Industry: Energy drinks, shots market embraces innovation, functionality

Consumers look to energy drink category for functional benefits
Sabetta-Lauren.jpg
Lauren Sabetta
July 10, 2026
This year’s State of the Industry report on energy drinks notes that although energy drinks are evolving to meet consumers’ broader wellness expectations, the traditional shot format is struggling to keep pace.
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Venturi Bold Brew - Strawberry Hibiscus

2026 State of the Beverage Industry: Coffee remains consumers’ staple beverage

Variety, convenience prompt coffee market growth
Sabetta-Lauren.jpg
Lauren Sabetta
July 9, 2026
This year’s State of the Industry report on coffee and RTD coffee highlights that despite market volatility in supply chains and pricing, variety, convenience, and premiumization trends are driving category growth.
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Teapigs branded herbal tea blends

2026 State of the Beverage Industry: Tea market finds footing by utilizing functional, convenience benefits

Tea, RTD tea remain a familiar staple in consumer wellness rituals
Chloe Alverson
Chloe Alverson
July 8, 2026

This year’s State of the Industry report highlights how the tea and RTD tea market  has landed with consumers — and how players in the market can improve.  


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Odwalla smoothies and juices

2026 State of the Beverage Industry: Juice market finds new footing with consumers

Reduced sugar, cross-category collaboration factors help juice market stay afloat
Chloe Alverson
Chloe Alverson
July 7, 2026

In this year’s State of the Industry report, experts share the new ways that the juice market is staying fresh with consumers. 


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Olipop prebiotic sodas

2026 State of the Beverage Industry: Carbonated soft drink market meets consumer trends

Functional, zero-sugar sodas among favorites for consumers
Chloe Alverson
Chloe Alverson
July 6, 2026

This year’s State of the Industry report highlights  how consumer trends are shaping the carbonated soft drink (CSD) market, with functionality and flavor being two of the main trends impacting the category. 


Read More
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Consumers seek more than hydration from drink mixes

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