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Sparkling Ice announces Cheers to Heroes finalists

Contest praising hometown heroes to award winner $10,000
August 3, 2020

Sparkling Ice’s Cheers to Heroes contest celebrates America’s hometown heroes together with the Honor Flight Network has received more than 3,000 nominations of hometown heroes from 1,700 cities across the country to contend for $10,000. 


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Cheerwine

Cheerwine social media campaign encourages summer cheer

Posts using hashtag #CheerwineSummer can win merchandise, prizes
July 31, 2020

Cheerwine is thanking people for “creating cheer” this summer on social media with 11 weeks of uniquely southern prizes, rewarding those who post photos with the hashtag #CheerwineSummer.


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Bevi Water System

Bevi launches touchless smart water cooler

Consumers can customize water’s type, flavor using smartphone app
July 30, 2020

Bevi’s touchless water cooler with dispensing options can be operated through smartphone camera or scanner app to customize sparkling and still water. 


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Kosher Wine

Virtual wine events show Israeli culture

Viewers could pre-order wine to sample at home
July 29, 2020

Israeli Wine Producers Association (IWPA) and kosherwine.com partnered May-July to offer free live wine tasting events and tours. Viewers could order wine in advance to sample at home during the virtual tastings and learn about the wines and Israeli culture. 


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Urban South Brewery

Black is Beautiful initiative encourages awareness, justice

Urban South releases new stout beer, label for the cause
July 28, 2020

Urban South Brewery is participating in the “Black is Beautiful” initiative, which invites brewers to use the base stout beer recipe provided with their own twist, complete with a limited-edition label design. 


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Last Drop

Pabst Blue Ribbon launches online creative community

Beer brand’s initiative encourages artistic expression
July 11, 2020
Pabst Blue Ribbon continues its commitment to celebrating creativity, working with 1,000 creatives that encompass the diversity of Pabst Blue Ribbon’s community.
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Last Drop

DISCUS unveils podcast series

Spirited Advocate podcast highlights industry issues and more
July 10, 2020
The Distilled Spirits Council of the United States (DISCUS) recently launched a Spirited Advocate podcast, which features lively discussions of industry issues and more with DISCUS President and Chief Executive Officer (CEO) Chris Swonger and Scotch Whisky Association CEO Karen Betts.
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Last Drop

Silver Eagle, Bud Light host virtual concert series

Companies pledge to match donations to aid those impacted by COVID-19
July 9, 2020
In April, the San Antonio River Walk Association announced a charitable partnership with Silver Eagle Beverages to present the Bud Light River Walk Relief Concert Series.
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The Last Drop

Budweiser brings back “Whassup” ads

Campaign serves as reminder to check in with loved ones
June 5, 2020
Budweiser unveiled the next iteration of its “Whassup” PSA, a spin on its original “whassup” ad that rose to pop culture prominence in 1999.
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