Jones Soda Co. kicked off its 25-year celebration by reuniting with skateboarder Tony Hawk and hitting the road in a fully wrapped Jones-branded RV carrying Hawk and his family on a 10-day tour with stops that included a bison ranch, various national parks, and multiple skate parks. The campaign reflects Jones Soda’s belief that everyone has a unique skill that energizes them and forms an integral part of their identity. Despite pandemic restricting activities, people are finding creative ways to continue pursuing their craft, and the hashtag #ItsMyCraft campaign is offering an opportunity to celebrate that enthusiasm for personal expression, the company says. The #ItsMyCraft RV will continue to celebrate craft with stops throughout the summer in select markets highlighting local talent and offering samples of Jones’ own craft, including trademark quirky flavors such as Fufu Berry, Blue Bubblegum and the recently launched Watermelon. People who share their craft also have the chance to be featured on Jones Soda labels across North America, it adds.
Report Abusive Comment