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iPourIt, a beverage dispensing technology, uses RFID-activated screens and taps that allow users to pour on their own and serve as little or as much as they please, sampling beers, seltzers, wines and more, the company says.  

After a months-long process, Matt Porter was named the 2020 “World’s Top Whiskey Taster” by Bardstown Bourbon Co. The Hartford, Conn., resident earned a perfect score in the regional competition. 

As the unofficial beverage of winter, hot cocoa is getting a new twist thanks to the latest product innovation from Pepsi. 

Invoking notions of wintery snowcap mountains and the wafting aroma of freshly brewed coffee, Peets Coffee brings some reinvented traditions to coffee-lovers everywhere by debuting new limited-edition hot or iced coffees as was as its bagged 2020 Holiday Blend.

For only the second year, Budweiser is releasing limited-edition holiday cans based on the brewery’s traditional Budweiser Holiday Steins in four idyllic winter designs.

While many are stuck at home due to restrictions, Firestone Walker has launched an ongoing film series detailing its adventures with climbers, photographers, and other outdoorsy types.  

Karma Wellness Water and Big Brothers Big Sisters are teaming up on social media to promote kindness and good deeds through their latest campaign.  

Spanish beer company Mahou, through its Vinyls for Good initiative, is helping struggling bars and restaurants with proceeds from its record sales.   

As two heritage brands, 1800 Tequila and the L.A. Rams have teamed up as official partners with sweepstakes, merchandise, tailgates and more.

The “1796 Virtual Holiday Speakeasy” gives consumers the opportunity to attend a virtual cocktail class from November through January.