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Between Drinks

Dwayne “The Rock” Johnson’s tequila brand gifts up to $1M of “Guac on the Rock”

Drink gifting app @Get_GYDO connects people, facilitates buying of drinks
Barbara Harfmann
May 4, 2021
In celebration of Cinco de Mayo and May birthday of Dwayne “The Rock” Johnson, the actor and beverage entrepreneur gifted up to $1 million of “Guac on the Rock” with purchase of his Teremana tequila. A new drink gifting app, “Get Your Drink On,” enables users to socially gift a drink to someone in the same bar or in a location across the country.
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Pupweiser

Budweiser conducts sweepstakes for 2021 holiday cans

Beer brand donates to Pets & People Foundation
May 3, 2021

In 2020, Budweiser, a brand of St. Louis-based Anheuser-Busch, put a spin on its holiday packaging by mocking up personalized cans with consumers’ four-legged friends on social media. This year, Budweiser is launching a casting call for one dog to be featured on Bud’s holiday cans.


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SLIQ

SLIQ Spirited Ice Available in Key Markets Nationwide

May 3, 2021

SLIQ Spirited Ice now is available at select retailers nationwide, including Albertsons and Walmart. 


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Hornitos Tequila

2021 Black List Hornitos “Take Your Shot” Short Film Program debuts

April 30, 2021

Hornitos Tequila, a premium tequila brand founded on the belief that nothing great ever happens without taking a chance, in partnership with the Black List, recently announced the 2021 Black List Hornitos “Take Your Shot” Short Film Program. 


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Beverage Beat

Beverage-makers turn to solar and more in name of sustainability

Sonoma County Winegrowers, Sonoma County Vintners host virtual forum on Earth Day
jessica Jacobsen
Jessica Jacobsen
April 19, 2021
The beverage market is “seeing the light” on how to amplify sustainable operations, including adoption of solar technology.
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Sparkling Ice

Sparkling Ice, Gabby Douglas team up for Cheers to Heroes campaign

2nd annual event celebrates, rewards everyday heroes
April 6, 2021

Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes: three-time Olympic Gold Medalist Gabby Douglas.


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TAZO

TAZO, SZA partner to support climate justice

April 2, 2021

In partnership with Top Dawg Entertainment recording artist and singer-songwriter SZA, and nonprofit organization American Forests, TAZO announced its commitment in the fight for climate justice. 


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HALO

HALO welcomes Andy Murray as brand ambassador, investor

April 1, 2021

Organic hydration drink HALO is ramping up efforts to get people hydrating the right way as it welcomes professional tennis player Andy Murray to the team as a brand ambassador and investor. 


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BIG 3

Monster Energy named official energy drink of BIG3

BIG3 players, coaches will be featured in Monster Energy POS promotions
March 31, 2021

BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league. 


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Menage a Trois

Ménage à Trois releases Sweet Collection

Collection is first new line from brand since sparkling collection debuted in 2014
March 30, 2021

Ménage à Trois announced the Sweet Collection, a new lineup of sweet, semi-sparkling California wines.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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Milk and Dairy Foods Nutrition, Processing and Healthy Aging

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