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Shoezie

Miller Lite, New Balance partner for Father’s Day celebration

Limited-edition Shoezie will keep beers cold, supported
June 1, 2021

To celebrate Father's Day, Miller Lite, the Father of Light Beer, and New Balance, the maker of the "Dad Shoe," are launching the Shoezie: a shoe for your beer.


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AHA Sparkling Water

AHA Sparkling Water debuts advertising campaign

June 1, 2021

In May, AHA Sparkling Water issued a rallying cry with its first-ever ad campaign ― “Can I Get an AHA?” ― which will air live on TV, audio, social and streaming channels.


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Fairtrade

Fairtrade America partners with 6 certified brands to encourage consumers

Choose Fairtrade. Choose the Planet highlights benefits of Fairtrade products, promotes giveaway
June 1, 2021

Fairtrade America, Washington, D.C., announced it has partnered with six Fairtrade certified brands to encourage shoppers to make purchases with people and the planet in mind.


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Consumer behavior changing how foodservice beverage category will progress

Suppliers developing equipment to alleviate consumer concerns with to-go beverages
jessica Jacobsen
Jessica Jacobsen
May 28, 2021
The beverage category is evolving its approach with foodservice operators as consumer habits have changed during the pandemic.
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Between Drinks

Post-COVID, consumers plans to return to on-premise neighborhood restaurants

Rum surges in popularity with piña colada, mojito top cocktails
Barbara Harfmann
May 20, 2021
Post-COVID-19, experts note that the “size of the prize” opportunity in the on-premise channel are huge. When making cocktails, rum is surging in popularity as the spirit of choice in piña coladas, mojitos and Margaritas.
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Sierra Nevada

Sierra Nevada Brewing Co. officially set a Guinness World Record

May 10, 2021

Sierra Nevada Brewing Co. officially set a Guinness World Record for the farthest distance thrown by a trebuchet with a projectile weighing 44 pounds and over. 


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White Claw

White Claw campaign pays homage to passionate fans

May 7, 2021

In a move to solidify its market position as the No. 1 hard seltzer brand, White Claw is launching a global platform that takes its lead from the very people that catapulted it to No. 1 in the first place ― its passionate fans. 


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Organic Valley

Survey shows parents sneak kid's chocolate milk

May 6, 2021

A new Organic Valley/Ipsos poll finds that 58 percent of parents are guilty of drinking chocolate milk they purchased for someone in their household and more than a third of Americans (39 percent) admit to doing the same thing. 


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Red Stripe

Red Stripe debuts summer program

May 5, 2021

Red Stripe is celebrating an extended Good Vibes Summer with an immersive, consumer-centric summer promotion. 


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Zion MTN DEW

Mountain Dew mobile game features Zion Williamson

May 4, 2021

In a one-of-a-kind gaming opportunity, Mountain Dew launched a limited-time mobile game "Zion Shoots. You Score." featuring NBA All-Star Zion Williamson. 


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
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Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

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