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MarketingBeer

Paulaner USA launches sweepstakes for VIP trip to Munich, Germany

Salvator Double Bock star of Salvatorest bier festival

Paulaner
January 29, 2021

Paulaner USA recently launched its “Escape to Salvatorfest” sweepstakes in support of the Paulaner Salvator Double Bock, which was invented by German monks more than 375 years ago. Fans can enter for a chance to win a trip to Munich, Germany, in 2022 to attend the famed Salvatorfest bier festival. Brewed from dark malt barley, also known as “Munich malt,” Salvator is a dark, chestnut color with a  mild, sweet aroma of chocolate and imparts a distinctively bold, robust flavor best paired with hearty meals, the company says. In a statement, Steve Hauser, chief executive officer of Paulaner USA, said: “Salvatorfest is full of tradition and highlighted by this distinct bier. There is no better way to celebrate than with a Paulaner Salvator in the cold winter months.” Through March 15, participants can log onto escapetosalvatorfest.com/sweepstakes for a chance to win the VIP trip and other prizes.

KEYWORDS: beverage marketing campaign imported beer

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