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Home » Topics » Marketing

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Weed Cellars

Weed Cellars serves The Hospitality Tour

Brand pours drinks at fundraising concerts to support hospitality industry
October 14, 2020

Weed Cellars was onsite at this year’s Hospitality Tour, pouring drinks as part of the event that raises money to support those in the hospitality industry who are struggling due to COVID-19. 


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Kinderfarms

Kinderfarms, Change.org provide safe water

Partnership donates 1 percent of profits for accessible, safe drinking water
October 13, 2020

Kinderfarms' Kinder For Life social media challenge is raising awareness of and funds for cleaner, safer drinking water for those in need, partnering with Change.org to make the effort successful.


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Zephyrhills

Zephyrhills Brand Feel-Good Movements provides “Good News Grants”

Water company awards grants to Florida organizations
October 12, 2020

Zephyrhills Brand 100% Natural Spring Water unveiled the Feel-Good Movement, a program aimed at highlighting good news throughout Florida by rewarding the positive work of organizations in the Sunshine State. 


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Mondavi Wines

Woodbridge by Robert Mondavi Wines official wine of Los Angeles Dodgers

Wine featured at stadium and digital partnerships
October 9, 2020

The multi-year partnership between Woodbridge by Robert Mondavi Wines and the Los Angeles Dodgers features in-market activations, digital partnership extensions and branding elements at Dodger Stadium.


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Hint CEO

Hint water founder Kara Goldin publishes book

'Undaunted' recaps CEO’s journey of overcoming doubt to inspiring others
October 8, 2020

Find out how hint founder and chief executive officer Kara Goldin went from mixing flavors at home to creating a $200 million flavored water brand.  


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Wine Advent Calendar

Direct Wines releases Wine Lovers’ Advent Calendar

2020 edition provides consumers with taste tour wine regions
September 28, 2020

The popular Wine Lovers' Advent Calendar is returning nationwide for its third year, after selling out within weeks both years prior. Available from Direct Wines Inc., South Norwalk, Conn., the Wine Lovers’ Advent Calendar contains 24 187-ml bottles of wine.


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Miller Lite

Miller Lite launches Cantenna for football season

Streaming device resembles Miller Lite can
September 14, 2020

Miller Lite, a brand of Chicago-based Molson Coors Brewing Co., is launching the Cantenna, a reception device on the market that serves up football straight to fans' living rooms. The latest can-novation is a game-watching solution for all the cord-cutters and cord-nevers out there.


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Georgia National Guard

Operation Gratitude sends care packages to first responders, deployed service members

Starbucks, Liquid IV hydration among the companies donating products
September 11, 2020

Operation Gratitude ships beverages, snacks and treats to first responders, National Guard members and deployed troops to express thankfulness. 


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Jones RV

Jones Soda celebrates 25th year with skateboarder Tony Hawk

Jones-branded RV with Hawk celebrates #ItsMyCraft campaign
September 9, 2020

Jones Soda Co. kicked off its 25-year celebration by reuniting with skateboarder Tony Hawk and hitting the road in a fully wrapped Jones-branded RV carrying Hawk to promote the hashtag #ItsMyCraft. 


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Moet Hennessy joins DineOut NYC efforts

Brand teams up to support restaurants transitioning to outdoor dining
September 8, 2020

Moet Hennessy and nonprofits are working together to provide assistance to help restaurants in the New York City area safely transition to outdoor dining throughout the city.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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