Marketing - Articles - Page 31

Packaging News

Oskar Blues launches first package redesign in 15 years

March 20, 2020

Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.

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Making winter more beer-able

March 13, 2020

To make the winter months less atrocious in cold-weather regions, Busch Beer created the Busch Snow Day campaign so, when the snow falls, so does the price of Busch.

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White Claw Hard Seltzer announced its Super Sponsorship of South by Southwest (SXSW).“We’re thrilled to bring White Claw to life at SXSW,” said Phil Rosse, president of White Claw Seltzer Works, in a statement.

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Not scared of change

March 13, 2020

Partnering with Paramount Pictures’ “A Quiet Place Part II,” Boulevard Brewing Co. released new packaging for its award-winning Tank 7 beer. the limited-edition four-pack of 16-ounce cans featuring imagery tied to the 2018 thriller, which is scheduled to hit theaters March 20 nationwide.

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An unmistakable Bond

March 13, 2020

HEINEKEN USA has launched its latest James Bond TV commercial ahead of the April release of the James Bond film “No Time To Die.” Airing in more than 75 countries, the commercial demonstrates Craig will always be James Bond in the eyes of fans, the company says.

Pepsi premiered its 2020 international football campaign

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An international celebration

March 13, 2020

Pepsi premiered its 2020 international football campaign in celebration of its ongoing partnership with the UEFA Champions League. Featuring a never-before-seen collaboration of four of the world’s best footballers, the brand says it's guaranteed to excite football fans around the globe.

Kool-Aid Man goes missing for mystery flavor search

Drink mix brand will award vacation to 1 consumer who aids in online search

March 10, 2020

While working on his most recent creation, Kool-Aid Man left his house to find the mystery flavor for the new Kool-Aid Mystery Jammers but got lost along the way — now he needs America’s help.

Juicy Juice launches the “Show Your Goodness” contest

Kids’ beverage brand asked families to remember the importance of simple acts of goodness

February 24, 2020

Juicy Juice challenged families to kick off the New Year on a “good” note by splitting $15,000 equally amongst 10 recipients.

The Ablis Experience CBD lounge inside the Pine Street Marketplace in downtown Portland, Ore.

The Ablis Experience CBD lounge opens

To keep pace with all things cannibidiol (CBD)-related, medicinal and recreational marijuana clinics are popping up in states where it is legal

February 24, 2020

A new on-premise experience — and fresh from a mid-December Grand Opening — the Ablis Experience CBD lounge inside the Pine Street Marketplace in downtown Portland, Ore.

RECOVƎR 180° partnered with athletes in support of California

The event raised money and awareness

February 19, 2020

Premium functional beverage brand RECOVR 180° partnered with MLB player, Christian Yelich as the official hydration sponsor of the California Strong Celebrity Softball Game that took place Jan. 12 in Malibu, Calif.