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Last Drop

Pabst Blue Ribbon launches online creative community

Beer brand’s initiative encourages artistic expression
July 11, 2020
Pabst Blue Ribbon continues its commitment to celebrating creativity, working with 1,000 creatives that encompass the diversity of Pabst Blue Ribbon’s community.
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Last Drop

DISCUS unveils podcast series

Spirited Advocate podcast highlights industry issues and more
July 10, 2020
The Distilled Spirits Council of the United States (DISCUS) recently launched a Spirited Advocate podcast, which features lively discussions of industry issues and more with DISCUS President and Chief Executive Officer (CEO) Chris Swonger and Scotch Whisky Association CEO Karen Betts.
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Silver Eagle, Bud Light host virtual concert series

Companies pledge to match donations to aid those impacted by COVID-19
July 9, 2020
In April, the San Antonio River Walk Association announced a charitable partnership with Silver Eagle Beverages to present the Bud Light River Walk Relief Concert Series.
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The Last Drop

Budweiser brings back “Whassup” ads

Campaign serves as reminder to check in with loved ones
June 5, 2020
Budweiser unveiled the next iteration of its “Whassup” PSA, a spin on its original “whassup” ad that rose to pop culture prominence in 1999.
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The Last Drop

NOCCO supports Battle Cancer

Variety of activations to raise awareness, funds
June 5, 2020
NOCCO, a branched-chain amino acid (BCAA) beverage company, kicked off its partnership with Battle Cancer, a mass-participation fitness competition that raises money for cancer charities around the world.
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Sponsored Content

THP’s 2020 Flavor & Trend Forecast

June 1, 2020

Food and Beverage Marketing Experts at THP took a gaze into their culinary crystal ball to forecast the ingredients, flavors, and culinary techniques chefs, brands, and industry leaders from around the globe will be leveraging in the year to come!


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WINESTIQ releases bottle version of ‘swizzle stick’

New packaging release available online June 1
May 26, 2020

As a follow up to National Wine Day (May 25), St. Louis-based WINESTIQ announced that it will release a “by the bottle” offering of its “swizzle stick,” which helps remove sulfites from wine by transitioning them to sulfates.


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Budweiser Black Eyed Peas

Black Eyed Peas kick-off ‘Budweiser Rewind’ concert series

Beer brand to livestream free concerts on YouTube
May 14, 2020

Budweiser, a brand of St. Louis-based Anheuser-Busch, launched a new interactive live music and storytelling series called “Budweiser Rewind.” On May 16, the domestic beer brand kicks off this new series starting with Black Eyed Peas performing live from its hometown of Los Angeles. Fans can tune in to watch on YouTube.


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