Cheerwine is thanking people for creating cheer” this summer on social media with 11 weeks of southern prizes. From June through Aug. 23, entrants in the Uniquely Southern Summer Contest can win a summer supply of Cheerwine, merchandise and summer essentials by sharing a photo on Facebook, Instagram or Twitter showing how they are creating summer joy and optimism using the hashtag #CheerwineSummer, the company says. Photos must also include Cheerwine to be eligible.