Cheerwine is thanking people for “creating cheer” this summer on social media with 11 weeks of uniquely southern prizes, rewarding those who post photos with the hashtag #CheerwineSummer.

Carolina Beverage Corp. announced the launch of Cheerwine Kreme in North Carolina, South Carolina and parts of Georgia. 

This holiday season, carbonated soft drink brand Cheerwine is offering a special pre-mixed blend of its legendary punch in 2-liter bottles.

 Cheerwine, the “legendary soft drink of the South,” and indie-rockers The Avett Brothers will host a charity concert Oct. 19 to support Operation Homefront, Big Brothers Big Sisters and the University of Virginia Children’s Hospital.  

After weeks of public voting, fans have appointed Salisbury, N.C.-based Caroline Beverage Corp.’s second annual Miss Cheerwine. Bria Freed of Fort Myers, Fla., was selected to represent the 95-year-old family-owned soda as brand ambassador to spread the Legend of the South in the ultimate summer job.