Marketing - Articles - Page 32

NOCCO signed Cassandra “Cass” Martin as a brand ambassador

A bodybuilder and fitness enthusiast, Martin is well-known for her heavy-lifting approach and bodybuilder physique

February 19, 2020

Martin has a strong social media following where she spreads her passion for bodybuilding and inspires women to get fit, live healthy and maintain their femininity.

Jägermeister and the NHL announce a multiyear extension of their partnership

Jägermeister continuing as the “official shot of the NHL”

February 17, 2020

The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.

Reuben’s Homebrew Holds 4th Annual Hop Idol Homebrew Contest

February 14, 2020

Reuben’s Brew hosted its Homebrew’s Beer Judge Certification Program (BJCP)-certified Hop Idol Homebrew Contest, which focused on hop-forward beers.

Vita-Coco & Postmates combat National Hangover Day

Sarah Graybill

February 14, 2020

Vita Coco teamed up with the Postmates food-, grocery- and alcohol-delivery app, to cure the first hangovers of the new decade in New York City with free, limited-edition hangover recovery kits.

PepsiCo asks fans to bundle, scan, earn cash back

Food and beverage manufacturer launches ‘PepCoin’ rewards

Sarah Graybill

February 14, 2020

PepsiCo recently launched “PepCoin,” a rewards program offering cash-back for consumers purchasing specially marked PepsiCo beverages and Frito-Lay snacks to prompt in-store bundling and reward loyalty.

Coca-Cola roles out new energy drinks with help from Amazon Alexa

Alexa Coca-Cola Energy Wall uniquely serves up beverages before national launch

Barbara Harfmann

February 14, 2020

At the Consumer Electronics Show (CES) in Las Vegas (Jan. 7-10), The Coca-Cola Co. teamed up with Amazon Alexa to literally bring energy to the world’s largest consumer tech conference.

GPI unveils KeelClip to increase sustainability, merchandising options

AB InBev to leverage KeelClip on Bud Light and Stella Artois in UK

February 10, 2020

Designed for aluminum cans, the KeelClip offers sustainability advantages and merchandising benefits as compared with other packaging options, the company says.

The power of ingredients and innovation

January 23, 2020

Icelandic Glacial was named the “official water” at the 77^th Golden Globes Awards Ceremony. Jose Cuervo Tradicional launched The Agave Project. 90-year-old Hollywood veteran Ed Asner voices the role of Don Brown, the top wine buyer for a major California supermarket.

Kantar, IRI join forces for closed-loop solution

January 23, 2020

Kantar, New York, and IRI, Chicago, announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle.