Budweiser unveiled the next iteration of its “Whassup” PSA, a spin on its original “whassup” ad that rose to pop culture prominence in 1999. The video features Gabrielle Union, her husband former NBA star Dwyane Wade, and fellow actors Issa Rae, Yvonne Orji, Emmy Raver-Lampman and Broadway star Daveed Diggs. The campaign serves as a reminder for America to prioritize check-ins with loved ones as the country endures unprecedented social isolation to combat COVID-19. As part of the campaign, Budweiser will make a donation to The Salvation Army for essential support of those in need due to COVID-19. “In times like these, something as simple as a hello, or in this case ‘whassup,’ means a lot. [...] Our hope is that by getting people to check in, we can play a small part in bringing the world closer together during these trying times,” said Monica Rustgi, vice president of marketing for Budweiser, in a statement.
The Last Drop
Budweiser brings back “Whassup” ads
Campaign serves as reminder to check in with loved ones
June 5, 2020