Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsBeer

Boston Beer Co. brings back Brewlywed beer

Special brew available for one day only

June 17, 2013

Samuel Adams brewers at Boston-based The Boston Beer Co. have brought back Samuel Adams Brewlywed Ale for another limited release. The Belgian-style "bride ale" will be available only on June 26 exclusively at the Boston Brewery, according to the brand.

Created to celebrate the tradition of brewing for weddings, Brewlywed Ale is an alternative to traditional Champagne —and the 2012 batch even inspired three beer-loving couples to tie the knot last year with Samuel Adams Founder and Brewer Jim Koch serving as best man. Koch and the wedding experts from theknot.com will be on hand again this year to celebrate the love of beer with a justice of the peace, food, music and another chance for beer lovers to tie the knot at Samuel Adam's brewery hop garden.

A distinct and complex brew, Brewlywed Ale offers layers of flavor including the tropical, floral aromas of Summer and Stella hops with subtle hints of spice, the company says. Only 300 cases of this specialty beer have been brewed for the big day, it adds.

Recently brides and grooms have been inviting beer to play a larger role in their wedding festivities, according to the brand. People are incorporating craft beer bars, beer tasting stations, and beer and food pairings into their big day in lieu of standard wine and cocktail bars, it says.

Anja Winikka, site director for theknot.com, also noted the bridal beer trend: "Our brides love beer! More and more we've been seeing couples go beyond the traditional bar and really personalizing the experience for their guests. Beer is huge — everything from beer flights and craft beer bars to beer tasting stations and beer and food pairings. Couples are even serving homebrews specially created for their events. That's why we're so excited about Brewlywed Ale — it gives all craft beer lovers a chance to enjoy the trend at their weddings. Plus, what could be better for personalizing your day than a specialty wedding beer?"

This is the third bridal ale from the company: Koch brewed the first batch of Samuel Adams Noble Pils for his daughter's wedding day, and Brewer Bob Cannon brewed what came to be Samuel Adams Irish Red for his own wedding.

“At Samuel Adams, we know that craft beer can be the centerpiece of a great wedding,” Koch said in a statement. “I brewed a special recipe for my own wedding and kept the tradition going by brewing the original batch of Samuel Adams Noble Pils for my daughter's wedding day. Brewlywed Ale, which is floral, sweet and spicy, was brewed to be shared during special moments like these. It's fun to see more and more brides and grooms incorporating craft beer into their big day."

The day at the Brewery will include live music, beer pairing suggestions for wedding menus, local wedding vendors, on-site giveaways of Samuel Adams merchandise, a toast from Koch and expert advice from theknot.com. The first 50 people to line up at the brewery also will have the chance to purchase a signed bottle of Brewlywed Ale from Koch, with the first 20 arriving in bridal attire being automatically moved to the front of the line. And for those true beer fans who long for a destination wedding, a justice of the peace will be available to perform ceremonies in the brewery's hop garden with Koch serving as best man for couples with completed wedding licenses.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Wine & Spirits
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • SamAdam_BeerthdayBash.png

    The Boston Beer Co. rewarding beer drinkers named Sam Adams ― or anything close

    See More
  • Boston Beer Co.jpg

    The Boston Beer Co. announces CEO succession plan

    See More
  • Boston Beer Co. Q2 net revenue up 28 percent

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing