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MarketingBottled Water

Zephyrhills Brand Feel-Good Movements provides “Good News Grants”

Water company awards grants to Florida organizations

Zephyrhills
October 12, 2020

Zephyrhills Brand 100% Natural Spring Water unveiled the Feel-Good Movement, a program aimed at highlighting good news throughout Florida by rewarding the positive work of local Florida organizations. Through Nov. 15, the company will be awarding a “$1K Per Day” grant each day to a different charitable organization in Florida to help them further each of their missions and support their good work throughout the Sunshine State, the company says. In total, Zephyrhills plans to donate $122,000 in “Good News Grants” to 102 Florida-based organizations that focus on sustainability, recycling, environment and wildlife, human services, food security, community development, disaster relief, education and youth services. The first $10,000 sustainability grant was awarded to the nonprofit Keep Orlando Beautiful. “We could all use a little sunshine during these challenging times,” Yumi Clevenger-Lee, executive vice president and chief marketing officer for Nestlé Waters North America, said in a statement. “Our Zephyrhills Brand Feel-Good Movement aims to support and highlight the good deeds and inspiring stories of Florida organizations that are working tirelessly to improve their communities.”

KEYWORDS: bottled water market donation sustainability

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