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Beverage NewsMarketingWine & Spirits

Direct Wines releases Wine Lovers’ Advent Calendar

2020 edition provides consumers with taste tour wine regions

Wine Advent Calendar
September 28, 2020

The popular Wine Lovers' Advent Calendar is returning nationwide for its third year, after selling out within weeks both years prior. Available from Direct Wines Inc., South Norwalk, Conn., the Wine Lovers’ Advent Calendar contains 24 187-ml bottles of wine.

Revamped for 2020, the Wine Lovers' Advent Calendar provides consumers with a taste tour of the world's greatest wine regions. Consumers will receive a different offering each day including a fine Prosecco, a 2018 Bordeaux, a rich Cabernet, a pure Italian Pinot Grigio and much more, the company says. Sourced by Direct Wines in collaboration with licensed retailers, the Wine Lovers' Advent Calendar will deliver real holiday excitement leading up to Christmas.

This advent calendar offers consumers a great gift option for wine-loving friends, family, and of course, themselves, according to the company. Consumers also can provide a custom gift message (up to 60 characters), which is printed on the front card inside the package. The calendar is available for purchase from WSJwine at www.wsjwine.com/advent for $139.99 (plus applicable taxes). Shipping is free to 33 states in the United States. The Wine Lovers' Advent Calendar can be purchased now through Nov. 17 for delivery by Dec. 1.

KEYWORDS: direct-to-consumer (DTC) holiday promotions red wine white wine wine advent calendar

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