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The rise of GLP-1 usage along with other trends converging with obesity and obesity drugs, is prompting interest in weight management formulations within the beverage market.

Ingredient suppliers announced new clinical studies and the integration of acquisitions.

As consumers’ definition of better-for-you evolves, beverage-makers broaden their use of functional ingredients to meet fortifications trends that support physical and mental well-being.

Ingredient suppliers announced new platforms and flavors that support beverage innovations.

With lines continuing to blur across the performance beverage space, experts highlight how incorporating functional ingredients into daily-use formats, like ready-to-drink energy or hydration beverages, can give consumers benefits that extend well past the workout window.

As the lines between beverage categories continue to be blurred, experts highlight how the performance beverage market is moving toward functional lifestyle concepts, reflecting consumer demand.

As formulators are developing new products, the sweeteners options from which to choose are helping fuel some “sweet” innovations.

U.S. consumers are finding their own balance when it comes to sweetener consumption as they weigh sugar reduction with taste.

New Product Development for Beverage Manufacturers helps you understand the consumer trends and insights and ingredients that support those trends that are influencing the next generation of successful beverages. 

Consumers are increasingly prioritizing long-term health and focusing on prevention over cure with beverages acting as a delivery model.