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New Product Development for Beverage Manufacturers helps you understand the consumer trends and insights and ingredients that support those trends that are influencing the next generation of successful beverages. 

Consumers are increasingly prioritizing long-term health and focusing on prevention over cure with beverages acting as a delivery model. 

As better-for-you trends proliferate, the baseline for consumer packaged goods (CPG) shows that clean label has moved beyond a trend to an expectation.

Jones expects no specific supply chain issues in the short term, but says there is always the possibility of one emerging.

While flavor trends come and go, beverage formulators work to deliver products that consumers will enjoy. 

To support the increasing demand for digestive health beverages, manufacturers are turning to a variety of ingredient solutions to craft these functional beverages.

As more consumers look for solutions to help maintain strong bones and support overall joint function, experts highlight the ingredients beverage-makers are utilizing, as well as the benefits they provide.

With health and wellness trends continuing to prompt innovation across beverage categories, experts highlight how the sports and recovery drink markets are catering to consumers’ evolving need states.

When it comes to formulating with natural sweeteners, experts explain why hybrid sweetener systems are crucial to beverage innovations.