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With growing consumer awareness of the role digestive health plays in overall well-being, experts highlight how beverages are helping to “close the gap” by offering a convenient way for consumers to meet fiber and digestive health needs.

The sports recovery, bone and joint health beverage market has pivoted to attract the everyday consumer, not just athletes. 

Plant-based proteins have moved from being a niche option to a go-to ingredient to meet protein needs in beverage development.

With consumers increasingly opting for functional, health-forward beverages, beverage-makers must adjust formulations utilizing natural sweetener solutions. 

Given the increased interest in cognitive health and the role energy drinks play in daily routines, suppliers highlight the ingredients beverage-makers are utilizing that support cognitive health and energy needs.

When it comes to the market for cognitive and energy support, experts note that the market’s sustained growth speaks to the depth of consumer demand and the essential role energy beverages now play in daily routines.

The rise of GLP-1 usage along with other trends converging with obesity and obesity drugs, is prompting interest in weight management formulations within the beverage market.

Ingredient suppliers announced new clinical studies and the integration of acquisitions.

As consumers’ definition of better-for-you evolves, beverage-makers broaden their use of functional ingredients to meet fortifications trends that support physical and mental well-being.

Ingredient suppliers announced new platforms and flavors that support beverage innovations.