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Home » Topics » R&D Features

R&D Features
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Karma Energy drinks

Beverage-makers work to provide cognitive support, energy

Producers aim to deliver benefits without sacrificing quality, taste
Chloe Alverson
Chloe Alverson
January 24, 2024

Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.


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Woman drinking vegetable smoothie after fitness running workout

Weight management, sugar reduction trends transform beverage landscape

Fiber, biotic beverage solutions remain in demand
Sabetta-Lauren.jpg
Lauren Sabetta
December 28, 2023

With consumers’ wellness approach toward weight management, experts highlight how demand for nutritious drinks that support overall well-being is transforming the industry. 


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sea salt and pink Himalayan salt

Beverage-makers explore ways to deliver on fortification trends

Consumers continue to expect more from their beverages
Chloe Alverson
Chloe Alverson
November 20, 2023

Experts note that shifts in consumer behavior have caused beverage brands to find new ways to deliver on fortification and personalization.


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Natural colors in beverages

Natural colors help beverage-makers break from conventional

Functional, color association vital in connecting with consumers
Sabetta-Lauren.jpg
Lauren Sabetta
October 23, 2023

As wellness trends have taken hold in the beverage space, experts highlight how natural and organic trends are impacting color choices used in the market.


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performance beverages
R&D Feature

Consumers prefer performance beverages with qualities beyond hydration

Beverage-makers deliver convenient, functional performance drinks
Chloe Alverson
Chloe Alverson
September 22, 2023

Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market.


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three fruit smoothies in a row

IFT FIRST exemplifies innovations for beverage-makers

Tradeshow addresses functional needs, sugar reduction trends
Jessica Jacobsen
Jessica Jacobsen
August 24, 2023

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented with an array of ingredient samples, interactive demos and product tastings.


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Stevia plant
R&D Feature

Consumers prefer natural, clean label beverage sweeteners

Producers shifting toward naturalness to meet consumer demands
Chloe Alverson
Chloe Alverson
August 22, 2023

As consumers become increasingly aware of their sugar intake, beverage-makers must deliver drinks that are sweet with natural sweeteners.


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immune health
R&D Feature

Consumers value beverages that support immune health

Immune health remains priority post-pandemic
Chloe Alverson
Chloe Alverson
July 28, 2023

As more consumers are recognizing the link between immune-health and overall health, experts note that the demand for functional beverages that support immunity has never been higher.


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Remedy Drinks energy drinks
Beverage R&D

Beverage-makers turn to clean label, non-GMO ingredients to meet consumer trends

Consumer knowledge prompts further interest in clean label beverages
Sabetta-Lauren.jpg
Lauren Sabetta
July 7, 2023

With growing awareness of the connections between individual health and that of nature or the environment, such interests are prompting more consumers to seek out clean label and non-GMO beverages.


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Skinte Collagen beverage
R&D Feature

The many layers of flavor development

Hybrid flavor creations, from nature influence future for flavor trends
Jessica Jacobsen
Jessica Jacobsen
June 1, 2023

In today’s beverage development, formulators are layering flavors to elevate the next generation of drinks.


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