New Packages

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Absolut launched Absolut Comeback, a limited-edition bottle that celebrates recycling.

El Mayor Tequila, a brand of St. Louis-based Luxco, has debuted a fresh look. The brand updated its logo and launched a new, contemporary packaging, it says. 

Courvoisier Cognac recently announced the launch of the Courvoisier Avant-Garde Series with the release of Bourbon Cask Edition bottle. Available for a limited time, the latest expression is made of VSOP liquid finished in Kentucky Bourbon casks to offer a smooth yet bold taste, the company says.

REBBL, Emeryville, Calif., announced a transition to 100 percent recycled and recyclable plastic bottles. The plant-based beverage brand’s new Green Packaging Initiative applies to all of its 12-ounce drinks.

Rosh Pina, Israel-based Wine Water Ltd.'s O.Vine branded wine grape-infused waters are now available in full-size, 700-ml bottles. They arrive in time to serve the burgeoning "sober curious" movement, it says.

The Alkaline Water Co. Inc. announced that its flagship brand Alkaline88 now is available in aluminum bottles in 500-ml sustainable single-serve packaging. 

Longmont, Colo.-based Oskar Blues Brewery announced rebranded packaging for its entire lineup of canned craft beers, marking the first changes to the look of the lineup in more than 15 years.