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SodaStream, a part of PepsiCo, Purchase, N.Y., is releasing a limited-edition For the Love of Tomorrow kit featuring rainbow reusable items as a way to honor Pride Month this June during COVID-19.

This summer Heineken, a brand of HEINEKEN USA, White Plains, N.Y., is giving beer drinkers a choice of great beer taste with and without alcohol in its new 15-count multi-pack.

White Claw Hard Seltzer, Chicago, introduced its newest variety pack: Flavor Collection No. 2, featuring three new flavors: Tangerine, Watermelon and Lemon.

British beverage company NICE released a new packaging format for its range of canned wines.

Recently, Crystal Head Vodka released a new limited-edition Pride Bottle, complete with rainbow-hued glass to support and celebrate pride worldwide.

To celebrate Dogfish Head Brewings & Eats 25th anniversary, the brewpub installed a state-of-the-art canning line and will debut a series of can releases. 

Fresh Victor, producer of fresh, cold-pressed juice-based mixers for cocktails, is launching two new flavors in its new 16-ounce size: Mexican Lime & Agave and Cactus Pear & Pomegranate.

U.S. wine & spirits importer Palm Bay International and Bottega SpA, Italian producer of fine wines and spirits, introduced the Accademia Prosecco Rainbow Collection.

On the heels of Memorial Day, Pathwater, Fremont, Calif., debuted it limited-edition, Made in the USA  sustainable water bottle. The bottle celebrates the company’s commitment to maintaining all of its  operations — from manufacturing to marketing — within the continental United States, and in doing so, provide necessary job opportunities to Americans, it says.

To encourage eCommerce sales in celebration of World Cocktail Day on May 13, Bacardi Ltd. debuted six different cocktail kits from its core brands: BACARDÍ Rum, Patrón Tequila, Grey Goose Vodka, Bombay Sapphire Gin, Dewar’s Scotch and Cazadores Tequila, in partnership with Cocktail Courier.