To encourage eCommerce sales in celebration of World Cocktail Day on May 13, Bacardi Ltd. debuted six different cocktail kits from its core brands: BACARDÍ Rum, Patrón Tequila, Grey Goose Vodka, Bombay Sapphire Gin, Dewar’s Scotch and Cazadores Tequila, in partnership with Cocktail Courier. The company reports that a growth in online demand that was expected to take two years had been accomplished in the two weeks leading up to May 13, in which time the company has seen triple-digit growth. The limited-edition cocktail kits are available for purchase in a Mini Size (yields two drinks) or Classic Size (yields eight drinks) as well as with the following cocktail recipe: BACARDÍ Rum Banana Daiquiri ($32.97; $53.74), PATRÓN Watermelon Basil Marg ($42.76; $75.96), Grey Goose French Passion ($33.29; $60.40), Bombay English Garden Gimlet ($35.11; $63.80), Dewar’s Scotch Emporium Highball ($31.83; $58.22), and The Cazadores Huntsman ($34.73; $59.45).
BACARDI Ltd., Cocktail Courier partner to launch cocktail kits
Six BACARDI brands featured in kits to celebrate World Cocktail Day
May 26, 2020