White Claw Hard Seltzer releases Flavor Collection No. 2
New variety pack includes 3 new hard seltzer flavors
White Claw Hard Seltzer, Chicago, introduced its newest variety pack: Flavor Collection No. 2, featuring three new flavors.
Tangerine, Watermelon and Lemon are the first flavors debuted by the brand in more than a year. These flavors join White Claw Mango in an all-new 12-pack Variety Pack that is available now at retailers nationwide.
"Since our launch in 2016, we have only launched six flavors — it takes time to perfect a liquid worthy to bear the White Claw name," said Phil Rosse, President of White Claw Seltzer Works, in a statement. "In the last year, tens and thousands of eager and passionate consumers took to social media requesting new flavors — and we listened."
White Claw Tangerine provides a splash of citrus that's a little more sweet than tart, the company says.
White Claw Watermelon has a hint of ripe watermelon, and is clean and refreshing to taste, it explains. This flavor also features a fresh, natural watermelon aroma.
White Claw Lemon has been in development for more than two years, as lemon is a very subtle and delicate flavor to work with, according to the company. The flavor bursts with a lemon aroma providing drinkers with crisp, citrus refreshment, it adds.
With 100 calories and 2 grams of sugar in each 12-ounce serving, and 5 percent alcohol by volume, White Claw Hard Seltzer is made using a blend of seltzer water, a gluten free alcohol base and a hint of fruit flavor.
White Claw can be purchased in individual six-packs, 12-pack variety packs and single 16- and 19.2-ounce cans.