Recently, Crystal Head Vodka released a new limited-edition Pride Bottle, complete with rainbow-hued glass to support and celebrate pride worldwide. “Color plays a vital role in the world we live in, often used as a powerful communication tool and a form of expression,” said the company, in a statement. “Color evokes feeling and has a direct link to creative thinking, and this beautiful rainbow bottle shines proudly & brightly to celebrate Pride.” Along with the launch of the bottle, the company is holding weekly Instagram Live videos using hashtag #MADEWITHPRIDE to unite Crystal Head Vodka’s brand ambassadors in virtually celebrating pride together with their fans worldwide. The live sessions are on Tuesdays at 5:30 EDT from May 12 to June 30, and on Mondays at 6 p.m. from June 1 to July 6. The limited-edition 750-ml Crystal Head Vodka PRIDE BOTTLE will be available in select U.S. markets, Canada and Europe through July for a suggested retail price of $49.99.