New Packages

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Bogart Spirits, a brand of ROK Drinks and Humphrey Bogart Estate, released new art deco-inspired labels for its range of gin, whiskey, vodka and rum products.

The newly redesigned cans and new point-of-sale materials featuring the update began hitting stores this month.

The remixed look illustrates Master of Mixes’ continued focus on evolving to meet trends in the cocktail industry.

Made from more than 40 percent recycled glass, the design celebrates the vintage copper credentials central to the creation of Absolut Elyx, through a sleeker and more elegant form.

An upbeat color palette; easy-to-read, elegant typography; contrasting colors that pop; and playful graphics that emphasize branding are among the ways modern designers are bringing these concepts to life.

With the product now available in cans, current and prospective Paulaner fans can now drink a real Bavarian brew in places that may restrict glass bottles.

In celebration of International Women’s Day last month, SodaStream launched a limited-edition, collectable “SHE” reusable bottle that celebrates women who have made impactful changes and encouraged women to take a stand, the company says.

Pearody is a crisp, refreshing ale that is brewed with pears and hopped with Perle, Tettnang and Citra hops, the company says.

The variety pack contains six cans of Crispin Rosé; three cans of Crispin Brut; and three cans of Pearsecco and is available nationwide for a suggested retail price of $16.99.

Los Angeles-based AQUAhydrate has initiated a new partnership with Wounded Warrior Project (WWP) and is donating $10,000 this summer to help honor and empower wounded warriors. AQUAhydrate is promoting the partnership with a co-branded camouflage edition of its gallon package. Available now through July 4th, the AQUAhydrate Camo-Gallon can be purchased at CVS, GNC and other fine retailers.