No.3 London Dry Gin unveiled a new package, accompanied by an integrated new brand platform titled The Art of Perfection. In conjunction with The Art of Perfection campaign, which will headline all digital and on- and off-premise trade marketing, the new package aims to bring the artisan brand’s attention to detail to the forefront, the company says. Designed by Stranger & Stranger, the updated No.3 package debuts an elevated, contemporary feel, while maintaining the brand’s trademark key as a defining embellishment molded into the glass, it says.

“On the world stage, No.3 Gin has consistently proven the staying power of a classic, premium London Dry Gin that expertly achieves complexity through simplicity,” said Morgan Robbat, chief marketing officer for Hotaling & Co., in a statement. “As the gin category continues to proliferate here in the U.S., we are laser-focused on ensuring that No.3’s integrity translates on the backbar and retail shelf just as much as it does when sipped in a classic Dry Martini.

With the same award-winning liquid in the bottle as always, the new No.3 package stays true to the brand, while offering a bright, clean and eye-catching aesthetic that aligns with No.3’s fresh and polished palate.” No.3 Gin is a 46 percent alcohol–by-volume London Dry Gin produced by Berry Bros. & Rudd in Holland, using its 100-year-old, brick-encased copper still at De Kuyper distillery. Imported by Hotaling & Co., No.3 Gin is available nationally for a suggested retail price of $39.99. The new No.3 package is currently shipping to California, Illinois, Massachusetts, New York, Tennessee, Texas and Washington DC, with additional rollouts coming this spring.