The Alkaline Water Co. Inc. announced that its flagship brand Alkaline88 now is available in aluminum bottles in 500-ml sustainable single-serve packaging.
“We are very pleased to announce our new, environmentally friendly, and truly sustainable aluminum bottle for our flagship brand, Alkaline88,” said Richard A Wright, president and chief executive officer of The Alkaline Water Co., in a statement. “Consumers are demanding more eco-friendly choices and we are excited to now offer a refillable, resealable, and 100 percent recyclable option. This is yet another step that the company is taking toward a more renewable future and we remain committed to providing smarter and innovative packaging solutions for the environmentally conscious consumer.”
Since the beginning of 2019, The Alkaline Water Co. has extended its product line from primarily the bulk water category into several new SKUs while driving innovation in both the product category and packaging formats. This has enabled the company to effectively execute on it stated strategy of national expansion and reach into new trade channels, it says. The introduction of eco-friendly aluminum bottles will further accelerate these efforts, especially as the company continues its aggressive push into the convenience store market which has a large emphasis on innovative canned products, it adds.
“Alkaline88 is a brand that has been built and grown substantially behind creativity, innovation, and adapting to consumer demands as demonstrated by the extremely successful launch of our flavor infused products in 2019 and soon to be available CBD product lines,” said Aaron Keay, chairman of the Board of Directors of The Alkaline Water Co. “When initially launched, the Alkaline88 brand was a pioneer in providing bulk premium water in the large bottle formats and has since leveraged our strong and growing brand into additional product lines. We are excited to add our new environmentally friendly packaging option for our loyal consumers and expect the launch to be a successful portfolio addition.”