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GO!Smart organic cold-pressed juice - 7-Eleven - Beverage Industry

7-Eleven adds 3 cold-pressed, organic juices

7-Select GO!Smart available in Pomegranate, Blackberry, Melon
February 11, 2019
The new 7-Select GO!Smart 100 percent fruit juices feature unusual varieties that aren’t typically found in every grocery and convenience store, the company says.
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Copper Fox Distiller New Branding - Beverage Industry

Copper Fox Distillery rebrands whiskey, gin portfolio

Brand consolidation under Copper Fox reflects distiller’s history, culture
February 11, 2019
“The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” said Rick Wasmund, founder and master distiller at Copper Fox Distillery, in statement.
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Trumer Pils - Beverage Industry

Craft brewer releases sophisticated new packaging

Trumer Pils seeks to stand out from other craft beer brands
January 17, 2019
Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center — paying tribute to its homeland of Berkeley, Calif., the company says.
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Jose Cuervo limited-edition bottle of Jose Cuervo Especial Silver. - Beverage Industry

Beverage brands release limited-edition packaging

Companies also update labels
January 14, 2019
Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.
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Bud Light Packaging

Bud Light announces transparent packaging design

Secondary packaging design features serving facts, ingredient label
January 14, 2019

Bud Light announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design that will hit stores in February.


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Sterling Vineyards aluminum bottles

Top 2019 Headline: Sterling Vineyards releases aluminum bottle wine packaging

Wine lineup to feature Chardonnay, Cabernet Sauvignon and Rosé varietals
January 7, 2019

Calistoga, Calif.-based Sterling Vineyards, a division of Treasury Wine Estates, is bringing a trio of wines to market in resealable aluminum bottles. The lineup is designed not only to improve convenience for consumers, but also to do so with the winery’s unique sense of style, it says.


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Pennington Distilling Co. announced that its Pickers Vodka has undergone a brand and packaging refresh. - Beverage Industry

Picker’s vodka announces packaging redesign

Guitar embossing gives premium brand a premium look
December 14, 2018
The new bottle was designed to distinguish itself from other premium brands while simultaneously paying tribute to Pickers’ hometown of Nashville and the musicians whose sounds fill the air.
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