Nestlé Pure Life introduced DC Collection bottles to its portfolio. The 330-ml bottles, which feature DC characters, are made from 100 percent recycled plastic (rPET) and are 100 percent recyclable, including the cap, the company says. With four of DC Comics star characters — Batman, Wonder Woman, Superman and Shazam — the bottles were designed with children’s hydration in mind and bring fun to everyday nutrition, it adds. In addition, the bottles’ superhero symbol encourages kids to finish drinking their water. Once done, they can shine a flashlight through the bottle, projecting the symbol on a wall. The bottles also represent a continuance of Nestlé Waters North America’s (NWNA) commitment to recyclability. NWNA invested in new sleeve-label technology that does not require consumers to remove the label before recycling; consumers can simply place the cap back on the bottle when finished and discard in the recycling bin, it says.This investment further demonstrates the pride taken in carefully designing bottles down to the label, it explains. “We are excited to team up with Warner Bros. and DC to make drinking water more fun for families with kids,” said Yumi Clevenger-Lee, chief marketing officer at Nestlé Waters North America, in a statement. “By featuring characters kids look up to, along with a 100 percent recyclable bottle made with 100 percent recycled plastic, we’re doing our part to help keep both families and the planet healthy.” Research shows that more than 50 percent of U.S. children between the ages of six and 19 are inadequately hydrated; highlighting the need for the consumption of more water, the company says. “DC Super Heroes are among the most popular in the world and this new line of bottles is a great way to appeal to families with kids while reinforcing healthy choices,” said Maryellen Zarakas, senior vice president of franchise management and marketing for Warner Bros. Consumer Products. “We are also teaching kids that every positive action toward creating change is what being a superhero is all about.”