NWNA releases Nestlé Pure Life Fruity Water for kids

Sweetener-free water packaged in carton with paper straw

Nestlé Pure Life Purified Water, a brand of Nestlé Waters North America, Stamford, Conn., introduced Nestlé Pure Life Fruity Water, a new, flavored water collection.

Fruity Water is 100 percent pure quality water with a touch of natural fruit flavors and electrolytes for taste. Fruity Water is a product parents will love with zero sugar, sweeteners, preservatives or artificial colors, the company says. And their kids will love the flavors and packaging designed with them in mind, it adds.

Featuring vibrant colors and sassy fruit characters, Fruity Water is packaged in a Tetra Pak carton with a paper straw and sold in packs of eight, 24 and 32, the company says. Available in Apple, Watermelon and Tropical Twist flavors, Fruity Water is sold nationwide through eCommerce sites such as Amazon.com and Walmart.com, as well as in retail stores such as Walmart and various supermarkets. The suggested retail price is $3.99 for an eight-pack of Fruity Water, $14.99 for a 24-pack. Fruity Water also is available through ReadyRefresh for convenient home delivery.

“As a mother of four, I know that teaching kids to love drinking water can be a challenge, and many children gravitate toward high calorie, sugar-sweetened beverages,” said Yumi Clevenger-Lee, executive vice president and chief marketing officer of Nestlé Waters North America. “Parents not only want their kids to be healthy, but they also want them to be happy, which is why we’re excited to introduce a new flavored water designed specifically for kids that makes drinking water fun and more enjoyable.”

Teaching kids not only to consume less sugar, but also to drink more water, is critical to fighting obesity, which affects about 13.7 million U.S. children and adolescents aged 2-19, according to the Centers for Disease Control and Prevention. This highlights the importance of water-based, versus sugar-sweetened beverage options for kids. Fruity Water makes water the ideal choice for every on-the-go occasion, from the classroom to field trips, backyard cookouts and family road trips, and helps parents keep their kids hydrated and happy.

"As part of our commitment to help Americans lead healthier lives, we are always listening to consumers and developing products to meet their needs for health and convenience,” Clevenger-Lee said. “One specific need parents shared with us was for a healthy drink that would fit in kids’ lunchboxes, which is why we are launching “Nestlé® Pure Life Fruity Water in a Tetra Pak.”

Fruity Water will be promoted through a digital and social media campaign launching this month. The campaign, appearing online and across social channels, aims to reach health-minded parents looking for innovative, convenient and zero-sugar options for their kids.

Fruity Water is available nationwide through e-commerce sites such as Amazon.com and Walmart.com, as well as in retail stores such as Walmart and various supermarkets. The suggested retail price is $3.99 for an eight-pack of Fruity Water, $14.99 for a twenty-four-pack. Fruity Water is also available through ReadyRefresh for convenient home delivery.

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