Our Daily Wines, a brand of WX Brands, Novato, Calif., announced the launch of its Red Blend in a new 1.5-liter bag-in-box format.
Equivalent to two traditional-sized bottles, the new Our Daily boxed format has several advantages. With the same USDA Organic certification as its bottled counterparts, the new airtight box technology allows the wine to stay fresh for up to four weeks once opened, the company says. Its lighter packaging design also means a smaller carbon footprint, and the eco-friendly cardboard box is recyclable. A convenient handle incorporated into the box design allows for easy portability for indoor and outdoor occasions, it adds.
"The Our Daily 1.5-liter box is also a must-have for restaurants seeking a USDA organic and vegan wine to add to their by-the-glass list," said Natasha Hayes, vice president of marketing, in a statement. "The airtight design means a restauranteur can serve two glasses tonight and three glasses tomorrow without danger of losing Our Daily's freshness."
Lighter style and fruit forward, Our Daily Red Blend is a combination of Syrah, Cabernet Sauvignon and Carignan. In the glass, there are hints of violets on the nose and black fruit on the palate, the company says. A Cabernet Sauvignon bag-in-box wine will join the lineup in spring of 2020.
Available nationally, Our Daily Wines new packaging has a suggested retail price of $17.99.